As part of a press conference ahead of the International Business Forum "Russia-Asia: Cooperation for Prosperity" an agreement on cooperation between the Federal Agency on Technical Regulation and Metrology (Rosstandart) and the agency National Brand "Made in Russia" was signed.

The document was signed by Rosstandart Head Alexey Abramov and National Brand Director General Mikhail Sadchenkov.

The parties agreed to create the Autonomous Non-Commercial Organization (ANO) "Made in Russia". Among the tasks of the project is cataloguing Russian companies in order to provide information support and promotion on domestic and foreign markets.

Aleksey Abramov, Head of the Federal Agency on Technical Regulation and Metrology (Rosstandart): "The majority of goods produced in Russia today meet safety and quality standards, and buyers choose goods already on the basis of their financial situation. We consider the development of the concept of the national brand "Made in Russia" to be a successful idea and in the logic of existing instruments aimed at the development of the economy and non-resource exports".

"It is necessary that what is done in Russia - tests, certification work - be recognized abroad. This is one of our key tasks, and in its implementation we are ready to support such projects," said the Head of Rosstandart at a press conference during the signing of the agreement.

To date, the national brand "Made in Russia" has also been supported by JSC "Federal Corporation for the Development of Small and Medium Enterprises" (JSC "SME Corporation"), the Export Insurance Agency of Russia (EXIAR), the Association of Branding Companies of Russia, representatives of small and medium-sized businesses.

Mikhail Sadchenkov, General Director of the National Brand "Made in Russia": "The state has made a huge leap in measures to support Russian producers and non-resource exports over the past few years, but all these efforts have been focused on financial support. At the same time, special attention should be paid to marketing and promotion of products in the markets as part of the system support. In particular, from 3 to 5% of the funds planned to be allocated for the development of non-raw materials export in Russia in the next 3 years could be directed to the promotion of Russian companies in foreign markets - through direct funding or subsidies and grants".

The new project envisages the following: companies should confirm their registration, payment of taxes and creation of jobs in the Russian Federation, as well as submit a declaration or certificate of origin of their products. The procedures will be combined with the provision of data for placement in the catalogue, and the certificate will be issued as soon as it is placed on the "Made in Russia" website.

The corresponding system of voluntary certification will start working from 2017 within the framework of the new national system, the public discussion of which took place on October 19, 2016 in the press center of MIA "RUSSIA SIGNIA". It will be recalled that until November 1, 2016. Rosstandart accepts proposals to reform the national certification system.

For reference. "Made in Russia" is the first international communication project to promote exports, business and culture in Russia, created with the support of the state.

The presentation of the national brand "Made in Russia" took place on June 5, 2015, as part of the international exhibition Milan EXPO 2015 with the participation of First Deputy Prime Minister of Russia Igor Shuvalov. The target audience of the project includes potential partners and consumers of products and services of Russian companies in foreign markets, representatives of foreign media, specialized government agencies, organizations and associations.

// Made in Russia