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The Roskongress Foundation became the general partner of Made in Russia

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The Roskongress Foundation became the general partner of Made in Russia

The Roskongress Foundation became the general partner of the Made in Russia national brand promotion project. As part of joint activities, the parties will form a project development and brand promotion strategy at key public and congress events held in Russia and abroad.

"Today, taking into account the conjuncture and general orientation towards foreign markets, the role of exhibitions and congress events continues to grow. Creation of a single brand "Made in Russia" and tools for automation, cataloguing and presentation of individual companies, industries and regions with subsequent integration of finished products into events supported by the government and business will have a positive impact on the development of investment potential and image of Russia", - explained Anton Kobyakov, Adviser to the President of the Russian Federation.

Integration of "Made in Russia" brand into the events organized by the Fund will allow to form the basis for interaction and promotion of the brand with government authorities, business representatives and mass media both in Russia and abroad.

"The Roskongress Foundation is the right and best partner for collective initiatives that require coordinated interaction and participation of both government and business. We expect that the experience and capabilities of the Fund will significantly support the creation of a unified information policy and tools to promote non-resource exports and producers in Russia," said Mikhail Sadchenkov, General Director of the National Brand Agency.

Previously, the initiative "Made in Russia" was supported by the Federal Agency for Technical Regulation and Metrology (Rosstandart) in order to catalog Russian companies, information support, collective promotion on domestic and foreign markets, as well as to create a system of voluntary certification of the same name.

The initiative is also supported by: Joint Stock Company "Federal Corporation for the Development of Small and Medium Enterprises" (JSC "SME Corporation"), Association of Branding Companies of Russia.

// Made in Russia

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