National Arts and Crafts Group, a subsidiary of Sistema, became the general partner of the national brand Made in Russia. The respective agreement was signed by Roman Prokopyev, Director of NKhP Group, and Mikhail Sadchenkov, Director of Made in Russia.

Within the framework of the partnership, the parties will engage in promotion of Russian manufacturers of folk crafts under the Made in Russia brand. The key lines of joint work of the parties will be development of support measures for companies of the industry, digitalization of their operations, and provision of access of folk crafts producers to communication tools offered by the Made in Russia platform. The cooperation should result in cataloguing of all manufacturers, as well as their comprehensive promotion in foreign markets under the Made in Russia brand.

"Today industry companies are facing ambitious tasks to develop new sales markets, digitalization and development of remote trade. The "Made in Russia" platform offers unique tools of information support and maintenance previously unavailable to SMEs, and makes it possible to create a centralized channel for informing and promoting products in all key markets," explained Roman Prokopyev, Director of NHP Group.

"We are sure that the young and progressive team of SC "NHP" will meet the challenge and help to adapt the industry to the realities of the market within the pilot project with the brand "Gzhel", - said the managing partner of Sistema Sergey Egorov

"The partnership with NHP Group will make it possible to create a single channel for informing and attracting industry companies to participate in the Made in Russia project. We expect that in the near future all manufacturers of arts and crafts will gather under our brand, and we will be able to provide them with complex support in promoting and selling their products for export. We see a great potential in the industry, which needs to be "combed", properly packaged and given an opportunity to the widest possible audience to get acquainted with it. Export of emotions and culture is one of our key tasks, as it is through this that we will ensure the stable connection not only between the foreigners interested in Russia, but also, and most importantly, with the compatriots living outside of Russia, who must be actively involved not only in the consumption of Russian goods, but also in their sale and promotion". - explained the director of Made in Russia.

For reference. Folk arts and crafts is a subsidiary of Sistema established to invest in, develop and promote Russia's folk arts and crafts enterprises.

Made in Russia // Made in Russia

Author: Daniyal Zagidullin