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Honey from the Krasnoyarsk region started to be sold on Taobao

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Honey from the Krasnoyarsk region started to be sold on Taobao

Russian honey from the Krasnoyarsk region can now be purchased on the Chinese online trading platform Taobao.

It is worth noting that over 600 million users visit the Chinese online store every month. The site focuses mainly on mainland China, Hong Kong, Macau and Taiwan.

Now a regional producer of delicatessen, Honey Company, sells its products here. This has been achieved with the help of the Export Support Centre "Business Development Agency", which funded the creation, maintenance, and promotion of the Krasnoyarsk company page in the Russian products section of the Chinese platform with the help of federal subsidies.

According to the head of the company Irina Bondar, it was the Export Promotion Center that took the initiative to start exporting products of the Krasnoyarsk manufacturer to China and for this purpose the Center took care of all organizational and financial matters, and "Honey Company" focused on refining the product range that would be most in demand among Chinese buyers.

In the future, on the basis of this experience, the support center intends to promote on Taobao other domestic products, such as food with a long shelf life.

As noted the deputy head of the Centre Irina Tokareva, if a company needs assistance, it should be registered in the Krasnoyarsk region, as well as demonstrate a positive trend in tax deductions, have an average number of employees and revenue.

"Business Development Agency" also helps to place products on other foreign platforms, including Alibaba and eBay.

Made in Russia // Made in Russia

Author: Ksenia Gustova

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