Made in Russia" brand has got the third general partner - Roscongress Foundation.

It should be reminded that earlier the companies agreed to unite and work together within RC Business and Made in Russia platforms.

A new stage of joint activities will significantly increase opportunities to support and promote Russian business, manufacturers and exporters in foreign markets and those who are only planning to start supplying their products to other countries.

The audience of Made in Russia has grown by 20% in the first half of the current year alone, and now it exceeds 50 thousand readers in 9 languages. According to Mikhail Sadchenkov, the project manager, increasing the audience is a priority task for the brand.

Owing to the cooperation with the Foundation we expect the two-fold increase of the audience due to promotion of the project's information products to the partners and participants of the largest congresses and exhibitions held in the country.

Besides, the international network of contacts will significantly increase to attract potential partners and customers of Russian products of the brands that participate in the activities of the Made in Russia project.

"Currently, we are preparing to launch several services for the development and involvement of our compatriots living abroad in the development of cultural and humanitarian and trade and economic cooperation with Russia's partner countries," added the head of the project.

As Director of the Foundation Alexander Stuglev noted, this year most of the exhibitions and conventions have been postponed due to the pandemic, but the Foundation still has many digital projects and one of the largest networks of contacts with businessmen and authorities around the world in the country.

"The development of cooperation with Made in Russia colleagues will enable the launch of new products that will help communicate with our partners electronically and provide additional communication channels to stimulate business activity," he concluded.

The Roscongress Foundation became the third general partner of the project. Earlier, the national brand was supported by PJSC Bank Otkritie and the group of companies Popular Arts Crafts (subsidiary of Sistema JSFC). Besides, the project was supported by ANO Moscow Export Centre, which announced the implementation of a joint programme to subsidise exporters' participation in the project.

National brand "Made in Russia" is the first project on unified promotion of export, business and country's brands that is implemented with the support of state development institutions.

Made in Russia // Made in Russia

Author: Ksenia Gustova