Mojo Cacao, a producer of wholesome sweets and chocolates, intends to open two branded points of sale of its own products in Moscow in autumn 2020.

The first outlet will be a full-fledged boutique which will be located near the capital's largest food mall, DEPO. The second outlet will open at the company's chocolate factory. Its guests will be able not only to get acquainted with the entire range of Mojo Cacao, but also to see how healthy chocolate is created by attending a tour and tasting of the factory.

"The drivers for opening the new boutiques were several reasons. First, the specifics of product placement and storage in retail do not allow the entire Mojo assortment to be displayed. Secondly, own retail outlets make it possible to develop the aesthetic component of the brand at the level of interior solutions, sellers' uniforms, which should more fully reveal the image and values of the company. The third reason is to increase the production and to introduce new goods, which currently are over 50 items. However, this autumn the company will introduce new products," the representative of the company said.

At this moment, products of Mojo Cacao brand can be found in large retailers ("Azbuka Vkusa", "Perekrestok", "Garden City", "Ambar"), in dozens of retail stores of healthy food ("Sweet Shop", "Teply Shelf"), restaurant MISHA FISHER, the shop of healthy food "Green Point", PIZZA ItaLiana pizzeria, THE STREET MARKET in Moscow City, Mint Market bio food store, Flora Delivery florist shop, Hudson Deli restaurant, Biostoria bio and farm products online store, and SML, Taste and Color, and Profile Pro café. In addition, the Russian manufacturer of healthy chocolate is represented by the distributor of imported products in France Kosak Paris and in the shop "Spicy Moon" in Minsk.

Mojo Cacao does not yet have much export experience, but due to the increase in production capacity (30 times since 2018), the management plans to actively develop this direction in the near future.

About the Company

Mojo Cacao, which appeared on the market in 2016, is currently one of the most popular healthy chocolate brands in Russia.

Company founder Evgeniya Tsyrlin started her business with a simple passion for healthy food - not finding a suitable alternative to ordinary chocolate, she decided to create it herself. The idea of the brand is to combine a healthy component, taste and aesthetics in the finished product.

The brand's position is to produce chocolate that everyone can eat, which is why no animal products, gluten, or GMOs are present in any product. Information on chocolate analyses is made publicly available by the organization for everyone to see for themselves.

Products

Mojo Cacao is an innovative product that satisfies the highest taste requirements, with strictly controlled production cycles. All products are based solely on vegetable ingredients and contain no refined products, dairy fats, emulsifiers or additives.

The Mojo Cacao range presents a wide selection to suit all tastes. The main ingredients in each product are nuts, dried fruits, spices and selected cocoa beans of the highest quality. The company is constantly looking for new ideas, so along with the traditional additives, the chocolate may also contain popcorn or habanero hot peppers.

The company produces three types of chocolate: bitter, milk and white.

Moreover, the chocolate is available in several varieties: 80g bars, 20g bars, chocolate with nut paste, chocolate and nut bars, chocolate and nut sweets, chocolate and nut sweets "Aoki", dried fruits in chocolate, salted caramel candies in milk and bitter chocolate, cashew-based chocolate and nut paste, figs in double chocolate.

Awards

Although Mojo Cacao only entered the chocolate maker market four years ago, the company has been spotted at the International Chocolate Awards held in Guatemala. In 2019, Mojo Cacao took first place among European countries in the category "White chocolate bars with an infusion or flavouring" with its "Cookie" (white cashew tea-based chocolate with cookie flavouring), and second place in the same category but in the world stage.

Profit

In 2019, the company had a net profit of almost 6 million rubles, while the revenue for the year amounted to 63.2 million rubles.

Plans

In 2020, Mojo Cacao has expanded its production to 800 square meters. In addition, the company's capacity was increased by 3 times, creating new jobs. Automation and modernization was also carried out in accordance with all requirements of ISO 22000 (a series of international standards for food safety management systems).

After the pandemic period is over, it is planned to enter into cooperation with the largest retailer Auchan, coffee chain Starbucks, internet sites Beru, Ozon, Wildberries, as well as small health food stores.