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Tour operator Spectrum launches company rebranding in 2020

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Tour operator Spectrum launches company rebranding in 2020

Spectrum tour operator, which has been present in the Russian tourist market for about 30 years, launched rebranding of the company's symbols and online resources in March 2020. Already today, the organization has unveiled a new logo and an updated website spectrum.ru.

"We are pleased to present you a completely new us - innovative, beautiful and even more professional, it's time to "open a second breath". What remains unchanged is the rational structure of the company, qualified staff, the right choice of partners, high technological level and most importantly - the creative atmosphere", - commented the rebranding representative of the company.

The company's website is a multifunctional resource for easy selection of tours, hotels and tickets purchase. "Spectrum" offers various special offers on hotels, best value travel deals as well as a useful constructor, with the help of which users of the website can make a plan of a tourist trip and calculate its approximate cost.

In addition, the company's website contains news and articles that will be of interest to customers who are planning to travel.

About the company

Spectrum Holding is one of the oldest tour operators successfully working on the Russian tourist market since 1991. The holding consists of two companies: "Spectrum Travel" tour operator and "Air Service Group". The structure of the company consists of three divisions: reception of foreign tourists, an aviation structure "Air service group", engaged in preparation and performance of charter flights, and also exit tourism for Russian citizens. The company has its own department of regular air and railway tickets, visa department and multiple reservation systems, which allows it to serve clients of all nationalities on a turnkey basis in its own office.

"Spectrum was the first tour operator in Russia which launched charter flights to Cairo and Istanbul in 1991, performed direct flights from Moscow to Dubai and became the official representative of Malaysian Airlines in Russia. The holding was also the first to open children's camps with the author's methods of foreign language learning.

Today the tour operator offers many different tourist programs, tours, exclusive routes to more than 40 countries both on charter and scheduled flights from Moscow and other regions of the world. Regular destinations: the UAE and South-East Asia, Europe - Italy, the Czech Republic, Spain, Portugal, France and Cyprus.

One of the key directions of the company is tourism in Russia. Every day the company "Spectrum" expands the Russian range of programs. Today the company organizes tours to such parts of Russia as Altai, Baikal and Buryatia, Karelia, the Russian North, the protected parts of Siberia.

On the website of the tour operator there are over 550 tours to the countries of South-East Asia, Middle East and Europe. A great number of interesting programs are offered to customers in Latin America and the Caribbean, and in Russia over 120 programs in different regions: tourists are offered to visit the mysterious Putorana plateau in the Krasnoyarsk region, the energy Altai, culinary festivals in the Tver Region, the Baikal region and much more. Besides, the company organizes tour programs across Russia for foreign clients. A full list of offers is available at spectrum-russia.com.

In spite of crisis in the Russian tourism sphere, caused by the threat of spread of COVID-19, Spectrum as a tour operator with a great experience offers to its clients an actual product and customer-oriented business that allows it to keep its positions on the tourist market. The company's reliability and stability on the outbound and domestic tourism market is confirmed by a bank guarantee.

Spectrum is a member and co-founder of the Association of Tour Operators of Russia (ATOR), International Air Transport Association (IAITA), Transport Clearing Company (TCC), Asia Pacific Travel Association (PATA), Federation of International Youth Travel Organisations (FIYTO), Association of Language Travel Organisations (ALTO), Global Work Experience Association (GWEA) and is a co-founder of the Tourism Sustainability Foundation.

Company structure

"Spectrum is structurally divided into two subsidiaries: "Avia Service Group" and "Spectrum Travel".

The activity of the company "Air Service Group" is connected with preparation and execution of charter flights both within the Russian Federation and abroad on any types of aircraft, including VIP flights. The main task of Spectrum Travel is the creation of a tourist product and its promotion. Besides, Spectrum Travel organizes children and youth tourism. For years of work a large network of children's camps in Turkey was created. All offered resorts are distinguished by impeccable ecology and amazingly beautiful nature.

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