One of the leading brands of nuts and dried fruits on the Russian market, Semushka, opened its first branded store in Moscow in autumn 2020, where the entire range of the company is represented, and also operates the first nut bar in the capital.

"We have opened the doors of our first branded store. Your favourite products and novelties, our whole assortment in one place at 32 Bolshaya Serpukhovskaya Street, bldg. 1. In our shop you will find not only selected nuts, natural dried fruits and sweets, but also the capital's first nut bar," says the company's website.

Besides, in the shop you can also find oil made of any kind of nuts or seeds, sold on the day of spinning. Thanks to modern technology, all "Semushki" oils are cold-pressed without additives and impurities.

Shop is open daily from 9:00 to 21:00.

In addition to the brand store, the company's products can also be purchased in almost all federal and regional grocery chains (X5 Retail Group, Magnit, Lenta, Azbuka Vkusa, Ashan, Okai, Metro), online shops and major marketplaces (Utkonos, Ozon, Wildberries, Beru!"and also in petrol station chains, hotels and catering enterprises and in airports, railway stations, airplanes and trains.

Purchase of raw materials

Semushka directly imports raw materials for its products from all over the world: Canada, USA, Mexico, Ecuador, Costa Rica, Argentina, Brazil, Bolivia, Peru, Paraguay, Chile, South Africa, China, India, Thailand, Philippines, Indonesia, Vietnam, Israel, Uzbekistan, Tajikistan, Turkey, Armenia, Azerbaijan, Spain and Serbia. Contracts have been concluded and uninterrupted and timely deliveries of products from the world's leading manufacturers have been established.

Since 2015, Semushka started importing raw materials not only for its own production needs, but also for wholesale sales in the domestic market, further expanding the geography of sales to CIS countries. The company's partners are the largest domestic food producers and international companies that have their own production facilities in Russia.

Over the years, production processes have been improved and production of more complex types of products has been established: nut pastes, blanched, caramelized, roasted, salted and crushed nuts of all types and varieties. The quality management system, as well as our own production guarantees that the quality of goods and services meets international standards. The wholesale department was developed due to competitive prices, a wide range of products (over 210 items) and customer-oriented approach.

Today "Semushka" has become one of the largest importers of nuts and dried fruits in Russia, which is confirmed by the statistics of the Federal Customs Service of Russia. For 2019, the turnover of the company amounted to 5 thousand tons in quantitative terms.

Production

In 2017, in order to expand production and storage space, as well as to optimize logistics processes, the production of "Semushki" moved to a new site located in the village of Novoseltsevo in Mytishchi district of Moscow region. The total area of new production premises is about 6 thousand sq. m., including production premises of about 2500 sq. m., warehouse premises - about 2500 sq. m., refrigerators - about 1000 sq. m.

The production equipment includes: modern automated packing lines which produce doy-packs of different sizes and are equipped with multi-heads for precise dosage of the product; semi-automatic stream-type machines; air roasting ovens; photo separator and metal detectors; blanching machines, etc.

Dried fruits are mostly selected and packed manually. For salting nuts and seeds we use both our own salt-salting technology (peanuts, almonds, cashews) and traditional drumming in salt (pistachios and sunflower seeds).

All raw materials are subjected to careful incoming inspection, organoleptic and laboratory tests. After entering the production process, the raw material is additionally sorted by hand on inspection conveyors in order to avoid defective or damaged kernels and fruits, and then it enters the production shops for roasting, salting and packing.

In 2020 the production facility was successfully audited for compliance of the food safety management system with ISO FSSC 22000 international standard; the auditor was the international certification body TÜV NORD CERT GmbH.

Brand promotion

Besides the production activity and expansion of the product line, "Semushka" company also actively develops the marketing side of the company.

"Semushka" conducts an active advertising policy, one of the directions of which has become advertising in air and railway transport, airports and railway stations: starting from 2019, advertising is placed in the print editions of Russian airlines (Aeroflot, S7, Ural Airlines, Pobeda, Russia, Utair), in monthly magazines of Russian Railways, trains "Aeroexpress" and "Sapsan".

In addition, the company is actively promoting its brand in social networks, Youtube channel and the online space in general.

Also, "Semushka" launched an advertising campaign in cinemas ("Karo-film") and gradually increases the share of TV advertising of the product and participates in TV shows as an expert in the market of nuts and dried fruits.

At the same time, "Semushka" annually participates in international and regional exhibitions of food products, more than 10 years is engaged in charity activity, sponsoring different children, sport and entertainment events and contests.

Semushka has been awarded with the Healthy Nutrition Awards 2017 in the categories Best Producer Company, Best Product-2018, Best Enterprise-2018, etc. etc.