Russian manufacturer of functional and comfortable clothing for children, Arctiline, intends to start selling its products on the European market.

"Our company, existing in the market since 2003, has long established itself in Russia as a manufacturer of high-quality children's clothing made of natural materials, we are known in every region of the country. And 2019-2020 turned out to be full of events, which allowed us to establish ourselves in Europe as well. We believe that entering foreign markets is not only an opportunity to expand our product sales geography, but also to gain a unique and most importantly rewarding trading experience. Communicating with foreign customers you can always learn the peculiarities of the market in different countries. Such communication is very effective for the company's development," said the company's representative.

Participation in exhibitions

The company regularly presents its products outside Russia by participating in exhibitions. For example, in 2019, with the support of the Moscow Export Center (MEC), Arctiline participated in a major exhibition of children's goods "King&Junger" in the German city of Cologne.

"We can safely say that for us the exhibition was a success: many representatives of brands were interested in our products, and some of them even placed preliminary orders. Particular attention and love won the models for nursery school group - bodysuits-transformers. They amazed Europeans with their functionality and practicality", - commented on the exhibition in the company.

The company also won the competition "Expertise and promotion of leading Russian light industry enterprises to foreign markets through integration into existing international platforms" from the Ministry of Industry and Trade of the Russian Federation. This project aims to increase the export development of light industry enterprises - the developed program helps to enter such major marketplaces as Amazon, REAL, OTTO, Zalando and Ebay. The program also provides training workshops to develop export promotion skills. In addition, this program prepares expert opinions with recommendations regarding production process, marketing activities and product quality.

In 2020. "Arctiline" participated in the major international exhibition "Childhood" and "Children's Fashion", which was held in Kazakhstan. The set of events was aimed at the growth of entrepreneurial activity and development of conscious consumption among parents. During the exhibition the company managed to communicate with several representatives of chains and retail stores, exchange contacts and discuss possible ways of cooperation.

About Company

Arcticline, founded in 2003, is a manufacturer of functional and comfortable outerwear for children. During seventeen years the company is constantly improving its autumn-winter collections, adding new elements, using innovative fabrics, experimenting with materials, analyzing the latest trends in children's fashion. Before releasing goods to the market, the company sews dozens of samples until it is convinced that this particular model is worthy of the Arctiline customers.

In addition to outerwear, the company also produces baby bootees, mittens and decorative accessories. The company carefully controls and monitors each stage of production: from the idea to delivery of the goods to the customer.

Collections of Arctiline includes clothes for different age groups:

• nursery group from 0 to 3 years (overalls, overalls-transformers and kits);
• Preschool age group from 3 to 7 years (a variety of kits, jackets and coats);
• School and teenage group from 7 to 15 years (a variety of kits, jackets and coats).

Geography of sales

Every year "Arctiline" expands its geography. So, today the clothing brand is represented by dealers in dozens of Russian cities, as well as sold in major retail chains like Mothercare, Lamoda, Ozon, Wildberries and others. Besides company's clothes can be bought in Kazakhstan (Ust-Kamenogorsk city).

There is also an online store "Arctiline", through which you can arrange delivery throughout the Russian Federation, as well as in the near and far abroad. Delivery in Moscow is carried out by courier service, in the regions - with the help of "Russian Post", in the near and far abroad countries - by courier service EMS.

At the same time, the management of Arctiline has decided to enter the foreign market. Thus, in 2014, the company took part in a major exhibition in Florence (Italy) PittiBimbo, and in 2019 - in the Kind&Jugend children's goods exhibition supported by the Moscow Export Center (MEC) in Cologne (Germany).

In 2020, Arctiline became participants of projects from the Ministry of Industry and Trade of the Russian Federation, the IEC and Made in Russia, which help Russian enterprises to establish exports to foreign countries.