After the KAMAZ-master team won all three first places in the truck category at the Dakar-2021 Rally, sales of the manufacturer's souvenir products on the eBay marketplace increased significantly.

Thus, only in a few days there were more than 30 orders from the United States, Germany, Belgium, Spain, Italy, France and Australia, worth 100 thousand rubles, said Eric Hajrullin, deputy director of marketing of the team.

According to Ilya Kretov, head of Russian eBay, domestic spare parts and accessories are in demand in foreign markets. For instance, last year the growth in this category amounted to 103%.

In his turn, head of KAMAZ-Master Vladimir Chagin said that it is important that the sports team is present on international trading floors. According to him, it is difficult to imagine modern sports without successful marketing.

Last year Tatarstan President Rustam Minnikhanov set up a working group for promotion of regional products through electronic trading platforms.

Made in Russia // Made in Russia

Author: Ksenia Gustova