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Kinopoisk increased its market share last year

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Kinopoisk increased its market share last year

Russian-language Internet service about movies Kinopoisk increased its share from 3% in 2019 to 7.1% last year, while Netflix online cinema's share in Russia increased from 4% to 8.4%.

At the same time, according to RBC, the shares of online movie theaters ivi and Okko decreased for the first time in 2020. Thus, the share of ivi in the total revenues of all video services runet decreased from 25% in 2019 to 22.5% last year, and the share of Okko - from 15% to 13.6%.

In addition, YouTube's share also decreased in 2020 from 13% to 9%, Wink from 8% to 7.3%, and Megogo from 9% to 6.6%.

According to the media, the revenue of ivi increased by 44% to 8.8 billion rubles, Okko - by 45% to 5.3 billion rubles, YouTube - by 13% to 3.5 billion rubles, Kinopoisk - by 3.5 times to 2.8 billion rubles, Netflix - by three times to 3.3 billion rubles.

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Author: Ksenia Gustova
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