The growth of e-commerce in recent years has been actively gaining momentum, and the pandemic has begun to displace offline venues altogether: now it is rare to find a store that does not have an online version.

But because of the high level of competition is not enough to create a store on the Internet, there still need to attract new customers. Although there are a great many methods now, but not everyone can make a truly working mechanism.

Skolkovo resident company Andata DP has created its own startup, Digital Passport, which helps entrepreneurs solve this problem. To do this, artificial intelligence analyzes advertising campaigns, target audience behavior, and all resources, including CRM, and then with the click of just one button offers to apply adjustments with predicted effectiveness.

"It's very simple. It's actually hard to work, but for the customer it's just one button "Optimize" and the system improves traffic buying in such a way that you get a concrete result," said project manager Alexey Biryukov.

The authors of the YouTube channel "Innovators" told more about the new startup.

The team of "Innovators" tells about technologies in business and business on technologies on their channel. For example, the authors analyze startups together with their founders, cover important events and tell interesting news from the IT world.

Made in Russia // Made in Russia

Author: Ksenia Gustova