Experts discussed collaborations in business as a basis for the development of the economy and society. The discussion took place during Wednesday's meeting of the Marketing and Corporate Strategy Committee of the Managers Association.

The participants included Mikhail Sadchenkov, CEO of Made in Russia, Kosta Kadzov, Deputy General Director of Folk Arts and Crafts, Ekaterina Pogodina, Head of Johnson & Johnson Russia, Natalia Beneslavskaya, Head of Sustainability at IKEA Russia, and Andrey Baturin, Marketing Director of Cosmos Hotel Group.

Speakers of the session spoke about best practices in business and marketing collaboration and how this phenomenon is beneficial for economy and society.

In addition, experts touched upon the impact of the pandemic on the interaction between entrepreneurs and how the law of competition may soon be transformed into the law of cooperation in business.

The panelists agreed that this requires active support for the creation of strategic collaborations and the promotion of such cases to make them more visible for the business community.

Made in Russia // Made in Russia

Author: Ksenia Gustova