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"Traveling through Russia": bloggers will attract young people to the regions

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"Traveling through Russia": bloggers will attract young people to the regions

In July 2021 there will be a new blog tour "Let's travel across Russia". This time it will involve 6 regions of the country: St. Petersburg, Bashkortostan, Khabarovsk region, Kirov, Pskov and Tula regions.

The project aims at development of domestic tourism. During their travels bloggers who will pass a preliminary competitive selection will tell their audience about natural, historical and cultural objects. They will visit places of military glory, meet famous people of the region and see key business locations.

According to the Chairman of the State Duma Committee on Physical Culture, Sport, Tourism and Youth Affairs Boris Paikin, this format will attract young people to the domestic tourism, "which focuses on bloggers and listens to their opinion. The main objective of the project - to show the younger generation that there is no place for recreation better than Russia.

Recall that a blog tour to the Udmurt Republic took place in 2020. A team of 16 bloggers from 14 regions of the country visited 5 towns of the Republic. As a result, Udmurtia has entered the top five in the rating of tourist attractiveness of Russian regions according to the number of reviews and the number of positive comments on the Internet.

This year it is expected that blog tours will reach 30 million people.

Made in Russia // Made in Russia

Author: Maria Buzanakova

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