The Italian Industrial Design Day was held in Yaroslavl. During the event, designers from the European country shared their own experience with Yaroslavl colleagues and helped export-oriented companies to take a fresh look at the work of design teams and develop competencies in the intelligent approach to modern industrial product design, according to the website of the Russian Ministry of Industry and Trade.

Giorgio Gamberini, Business Development Director of italDesign-Giugiaro, noted the decent work of Yaroslavl companies and their commitment to excellence. "We are ready to give them maximum attention and provide all necessary support. The distinctive feature of our design company is that we not only work on projects, but we ourselves are ready to train others and share knowledge," he said.

The concept and stylization in product development was also discussed during the event. Experts noted the increasing complexity of creating a product against the backdrop of new human needs. Particular attention was focused on new presentation technologies of virtual reality, advantages of modern technologies in comparison with physical simulation and the use of artificial intelligence in contemporary design.

Vadim Gulevatyi, representative of DIESEL, said that the knowledge acquired during the joint meeting would enable his company to carry out serious work on making new products more attractive.

Today industrial design is an element that forms a high quality competitive product to conquer new markets, said Galina Penyagina, Director of the Department for Regional Development and Foreign Economic Activity. In the future, according to her, the region plans to hold a series of lectures and organize internships with leading specialists in industrial design.

Made in Russia // Made in Russia

Author: Ksenia Gustova