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X5 Group's Plenty of Salmon, a food delivery company, begins its regional expansion

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X5 Group's Plenty of Salmon, a food delivery company, begins its regional expansion

X5 Group is planning to open branches of the acquired chain of dark kitchen "Plenty of Salmon" in other Russian regions, with St. Petersburg being the first city. Now the chain is represented only in Moscow and Rostov-on-Don, says Kommersant, citing sources in the catering sector.

The co-founder of the project Alexander Mutovin confirmed the publication that by the end of 2021 it is planned to build several such facilities in St. Petersburg. In addition to products of the "Many Salmon" in the city will be delivered to products and other brands of the project - it is a dish under the brand names of "10 perfect pizzas", "Rolls №1" and the Japanese cuisine Yaji. The decision to expand into St. Petersburg on their own, through franchising or a combination will be taken by the end of this year, said the representative of the company. He added that at the first stage, distribution may be organized through their own application and delivery aggregators.

Mikhail Burmistrov, general director of Infoline-Analytics, noted that to enter the competitive market of St. Petersburg X5 can use its ecosystem, including the delivery service "Okolo". According to the expert, in the long term X5 can bring the project "Plenty of Salmon" to all cities with a population of millions.

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    Author: Karina Kamalova


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