The "Made in Russia" project implemented by the Roscongress Foundation will begin to promote Russian folk art and crafts products using Yandex digital solutions. This agreement was signed by Alexander Stuglev, director of the Roscongress Foundation, Elena Bunina, general director of Yandex in Russia, Oleg Koverznev, general director of Yandex.Cloud, and Mikhail Sadchenkov, general director of Made in Russia.

The use of Yandex's technological and information solutions will enable Made in Russia to launch several digitalization projects. They will be aimed at strengthening cultural and humanitarian, trade and economic cooperation with partner countries, as well as at support and development of a single trading office for development of the country's folk arts and crafts industry within the framework of the project.

"Made in Russia" is a digital trade and media platform for nationally oriented businesses. It consists of Made in Russia business information agency with officially registered media (madeinrussia.ru), a trading house that sells and promotes goods and services outside the country. All information is broadcast in 12 languages at once. The project's audience exceeds 70 thousand readers from 114 countries. Sistema and Otkritie Financial Corporation are partners of the project.

Made in Russia

Author: Karina Kamalova