The Made in Russia Trading House of the Roscongress Foundation signed an agreement with Yandex, the country's largest IT company, on a strategic partnership. As part of the interaction, a digital ecosystem will be created to promote the country's trade, economic, tourist and cultural potential.

The agreement was signed by Alexander Stuglev, director of the Roscongress Foundation, Elena Bunina, general director of Yandex in Russia, Oleg Koverznev, general director of Yandex.Cloud and Mikhail Sadchenkov, general director of the "Made in Russia" trading house of the Roscongress Foundation.

The digital ecosystem will be created on the basis of Yandex's technological solutions and competencies. It will make it possible to improve the promotion of business events dedicated to the export potential of Russian manufacturers, both in Russia and on foreign markets, organized within the framework of the partner network. Today, the network counts 155 partners from 75 countries.

In addition, Yandex will assist in expanding the capabilities of the 'Made in Russia' project: it will help to create a business support system using state-of-the-art IT solutions. Yandex's services will be used, among other things, to increase the project's recognition and, with it, the potential of Russian manufacturers, as well as to conduct analytical research and create joint projects.

"Yandex Group is one of the leading Russian information companies, a leading developer of various services and services. The use of Yandex's technological and information solutions will allow us to implement a number of projects in the field of digitalization. In addition, we have agreed to support our projects for development of cultural and humanitarian and trade and economic cooperation with partner countries, and to support the unified trade office for development of Russia's folk crafts sector that was established by the Roscongress Foundation together with Sistema," said Alexander Stuglev, chairman of the board and director of the Roscongress Foundation.

Mikhail Sadchenkov, CEO of Made in Russia, noted that the introduction of new digital solutions into the project's activities will strengthen the promotion of Russian manufacturers.

"Our task is to help businesses find new clients, partners and investors, including in foreign markets. Today, high-quality and effective promotion is impossible without digital solutions. Therefore, partnership with such Russian IT giant as Yandex will help us improve these processes and support entrepreneurs at the best level. In its turn, Made in Russia will provide information support to the company in promotion of its own IT products and services," said Mikhail Sadchenkov.

"Made in Russia" is a digital trading platform and a media platform for nationally oriented business. It consists of Made in Russia business information agency with officially registered media (madeinrussia.ru), a trading house that sells and promotes goods and services outside the country. All information is broadcast in 12 languages at once. The project's audience exceeds 70 thousand readers from 114 countries. Sistema and Otkritie Financial Corporation are partners of the project.

Made in Russia // Made in Russia

Author: Karina Kamalova