Sistema, the Roscongress Foundation and National Brand have established a joint venture that will promote and sell folk art products at events of Roscongress and its partners.

The new company has been named RK-NHP Trading House. It was established on Tuesday, August 24, according to "SPARK-Interfax" system. The group of companies "National art crafts" has received half (50 %). The other half is distributed between RK-Media (the owner is Roscongress) and National Brand - 40% and 10%, respectively.

The enterprise was established to increase recognizability and replication of the folk craftsmen products, such as Gzhel, at all the fund events, writes "Interfax".

At present, the Folk Arts Crafts group of companies and Roscongress are general partners of the "Made in Russia" national brand project to jointly form tools for promoting the folk arts and crafts industry. Such tools include expansion of distribution channels and development of trade at congress and exhibition events.

Roscongress was established in 2007. Today it is the biggest organiser of international, congress, exhibition, sport and social events and activities.

Made in Russia // Made in Russia

Author: Ksenia Gustova