"Yandex is launching the sale of goods under its new proprietary brand "By the way, on Market", writesKommersant.

They will be sold on the Yandex. Market." At the first stage it will be food products, such as sweets, biscuits and nuts. In the future, the company plans to sell its own electronics under the brand.

Yandex has already launched its own brand "Iz Lavka", but the difference of the new direction is that in this case the products will be available throughout Russia, not only in the cities where "Lavka" is present, the representative of the company explained to the edition.

In addition, the products "By the way, on the Market" will be made for the purchase in advance and sold at discounts for volume. Currently Yandex has about ten partners in the development of the brand, including "Novaprodukt" and "Belevsky sweets".

Experts believe that the launch of own brands has become a trend in Russian retail. For Yandex, the new project will increase user loyalty but, at the same time, the free promotion of the company's products on Yandex might provoke resentment among entrepreneurs working on the site, they believe.

Made in Russia // Made in Russia

Author: Karina Kamalova