Online retailer AliExpress Russia will invest 3.5 billion rubles to support small businesses during the November 11 sale. This was announced by the press service of the online platform.

"The main innovation of the 11.11 sale on AliExpress will be the most significant support measures for local sellers in the Russian history of the platform. The marketplace will invest a record 3.5 billion rubles: the funds will be mainly used to promote the goods of Russian sellers and subsidize discounts," the company said.

The company also envisaged measures aimed at supporting small businesses and new partners of the platform - sellers will not have to pay for the delivery of orders placed during the sale.

"AliExpress Russia" is a joint venture between China's largest Internet company Alibaba Group, Mail.ru Group, USM Holding and the Russian Direct Investment Fund (RDIF). The company was established in October 2019, includes marketplaces AliExpress, Tmall, Pandao.

Made in Russia / Made in Russia

Author: Maria Buzanakova