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Pyaterochka and Perekrestok will switch to the domestic software of loyalty programs

Pyaterochka and Perekrestok will switch to the domestic software of loyalty programs

The Pyaterochka and Perekrestok store chains will replace the foreign software of loyalty programs with domestic software by the end of the summer, X5 Group reported.

Now X5 Group has completed the pilot of a new Russian-developed processing for the loyalty program in Pyaterochka in the capital region, the system operates in 1.5 thousand stores of the network. Soon, regional "Pyaterochka" will begin to connect to the new processing, in July testing will be launched in "Intersections".

"In the summer, X5 Group will completely switch to a new loyalty processing, including the possibility of using cards in mobile applications, and will begin developing the functionality of the loyalty program," the press service said.

In total, more than 60 million customers will be transferred to the new X5 processing, and more than 19 thousand stores and about 86 thousand cash nodes will be connected to the system. According to the company, this is the largest migration of the loyalty system in Russian retail.

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Author: Ekaterina Ivanova
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