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Online sales have brought Vkusville to a leading position

Online sales have brought Vkusville to a leading position


In the first half of 2022, the sales of Vkusville in the online segment doubled, reaching a share of 35% in the total volume. The network's revenue also increased by a third over the same period. By the end of June, Vkusville became the leader in online sales with a market share of 15%.

Online sales of the network became the growth driver of the company and grew by 99% in the first half of 2022 year-on-year, while offline sales grew by only 12%. The share of online sales has reached 35% of their total volume. According to analysts referred to by the retailer, in June Vkusville became the leader of the online sales market in its segment with a share of 15%.

Express delivery has become more popular – the number of orders has increased by half compared to the end of 2021 and reached 11 thousand per day. During this period, Vkusville delivered 32 million orders, which is twice as much as the previous year

By the end of 2021, the revenue of Vkusville increased by 42%, reaching 162 billion rubles. The grocery store chain has 1.3 thousand outlets in 62 Russian cities

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Author: Olga Paramonova

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