Approximately 86% of Russians are ready to purchase equipment of a new or little-known brand. The price and technical characteristics are the purchase criteria for domestic buyers. The brand's fame is on the second place in the list of characteristics by which the product is selected," the study says.Video – El Dorado".

It is logical that 83% of respondents are sure that the brands they are used to and have left Russia will be replaced very quickly by manufacturers from China, Turkey or Russia.

About 50% of Russians are ready to test new brands if it is offered at a more favorable price, 12% said they are ready to try out the work of new noname products only if the product has no known analogue. At the same time, 25% of respondents are open to new things without any preconditions.

Practically, 57% of Russians fully trust the expertise of large retailers who demonstrate and sell new brands of goods.

In the first half of the year, according to "M.Video-Eldorado", smartphone manufacturers — Xiaomi, realme, POCO and Tecno were popular on the Russian market, Honor and Huawei among laptops, home appliances — Haier, Beko, Darina, Atlant, Vityaz.

Demand has also increased, in M.Video and Eldorado, for household appliances under their own Hi and Novex trademarks.

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Author: Olga Paramonova

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