"DoDo" is now also doner
The founder of DoDo Pizza, Fedor Ovchinnikov, has launched a doner franchise. Investments in the opening of each point will amount from 15 to 20 million rubles. It is planned to open 50 establishments in St. Petersburg, 20 – in the regions of Russia, 30 – in Kazakhstan, - it became known from representatives of Dodo Brands.
The company clarified that investments in the opening of each point will amount from 15 to 20 million rubles. The entrance fee is 500 thousand rubles. Royalties – in the first and second year 1% and 2%, respectively, then - 5%. The payback period of the point is from 36 months.
For the appearance of a doner network in the St. Petersburg market, the company will work out a concept that will later be scaled for other cities, Dodo Brands reported. A single training center and a separate staff will be created in St. Petersburg to search for premises for opening institutions.
"The St. Petersburg market is small at the same time - it is quite possible to cover it in a year, but at the same time it is large and competitive, so that the concentration of our efforts on it makes sense," said Octavian Nizamov, CEO of Doner 42.
The Doner 42 network has only one own point in Moscow, in addition there are 6 partner points. There are 3 establishments in the opening stage in Irkutsk, Ulyanovsk and Novy Urengoy.
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Author: Olga Paramonova
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