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Moscow became one of the pilot regions of the Made in Russia national brand project

December 12, 2018

Moscow became one of the pilot regions of the Made in Russia national brand project

Moscow became one of the pilot regions participating in the Made in Russia project. Within the framework of the December 10 conference Made in Moscow for export, a corresponding agreement was signed by the Director General of the Moscow Export Center, Kirill Ilyichev, and the Director General of the Made in Russia national brand agency, Mikhail Sadchenkov.

Within the framework of the agreement, the parties agreed to create a section of Moscow and provide an opportunity for centralized placement of information about export companies and brands, in addition, a separate section will be devoted to the brand "Made in Moscow".

"Guided by the fact that the Made in Russia project already benefits many companies, including Moscow ones, we decided to support and participate in it. Its concept allows us not only to consolidate the efforts of the regions, the state and business, aimed at promotion, but also provides new opportunities for the development of their own brands, such as "Made in Moscow". We expect that participation in the project will create new points of growth for Moscow exporters, and our experience of export support and brand promotion "Made in Moscow" will be useful to other pilot regions", - explained the General Director of ANO "Moscow Export Center" Kirill Ilyichev.

"We are glad that colleagues from the Moscow Export Center supported the initiative and saw the benefit of collective work on the brand "Made in Russia", as well as the benefit of consolidating the efforts of the regions, the state and business to systematize the activities aimed at promoting the export, industrial, cultural and tourist potential, as well as human capital of the country. I am sure that in the near future dozens of Moscow companies will be able to take advantage of the opportunities offered by the Made in Russia project, and Moscow will receive effective and useful opportunities to promote its export potential and the Made in Moscow brand," said Mikhail Sadchenkov, General Director of Made in Russia.

Previously, the Novgorod region joined the pilot regions for the Made in Russia project, and the agreement was signed as part of SPIEF-2018 with the participation of Governor Andrei Nikitin.

The Made in Russia national brand is the first international communication project implemented with the support of the state, aimed at promoting and increasing the recognition of exports, business and culture of Russia in the domestic and foreign markets.

ANO Moscow Export Center (IEC) was established by the Moscow City Government to develop and promote exports and strengthen the role of the capital as a leader in supporting enterprises oriented towards foreign markets.

Made in Russia // Made in Russia

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