The capital factory "Baskin Robbins Production International", which has been producing Baskin Robbins ice cream under license for three decades, registers a new brand BrandICE. According to the agency "Prime", this is done, in all likelihood, after the deprivation of the rights to the brand.

It is known that in autumn Rospatent received an application for registration of BrandICE blue-pink signs. "Brands are registered by ice cream and cafe classes," the agency clarifies.

Information about the brand change was confirmed by one of the managers of Baskin Robbins in the Moscow region.

It is possible that after the re-registration of the brand, the cost of the final product may decrease, but the recipe may also change.

The company's website and its address have already changed.