For the first time in 17 years, LitRes is waiting for a rebranding
Online book service "LitRes" has applied for registration of a new logo. This is reported by Forbes.
According to their information, the LitRes service has submitted an application to Rospatent for registration of a new corporate image. The company's logo and corporate identity were developed by Artemy Lebedev Studio. The company noted that the rebranding will affect all visual communications — the logo, corporate identity, as well as the interface of the website and applications.
The changes were timed to coincide with the transformation of the online platform into a book ecosystem with expanded capabilities. Users will soon be able to choose the format of acquaintance with the content and how to purchase it, as well as publish or even voice the book. In addition, LitRes plans to visually combine all the company's projects: Samizdat, Litres Reader, Litres Library, as well as the transition of the MyBook subscription service.
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