The Instagram post published on May 29, 2020 by the popular American singer Justin Bieber contains an obscene inscription popular in the everyday life of most Russian people. It is not known for certain whether this was a deliberate act to engage the public attention to the events in Minneapolis, where an African-American man was previously killed by law enforcement officials during his detention, which led to riots.

The Russian language, namely its vulgar part, is becoming a new and extremely popular trend among both American celebrities and the general public. This phenomenon began with a high-profile investigation into Russia's interference in the U.S. elections, which made popular the brands "Russians did It" "Russian Hackers," "Putin did it".

In addition, the world's main innovator, businessman and philanthropist, Elon Musk, who has repeatedly used Russian language to reply on different matter on his Twitter page. This led to a tremendous contribution to promote Russian language worldwide, maybe even more than all the effort of the Russian government. Love for the entrepreneur proved to be mutual and in Russia he has become an integral part of local Pop culture.

Manufactured in Russia // Made in Russia

Author: Anatoly Petrov