With the active support of the Russian Export Center, "AgroKhiminvest", as an exporter of agricultural products for the first time took part in the XXV anniversary international exhibition in the field of world food industry GulFood-2020.

From February 16 to 20, the team of professionals of "AgroChemInvest" held meetings on their own part of the stand at the collective exposition of Made in Russia in Dubai (UAE). This year the event was held under the slogan "Rethinking food".

About Gulfood 2020

Gulfood is the largest and most influential international platform, which brought together over 5 thousand companies from 193 countries and more than 98 thousand visitors. The exhibition space at Dubai's DWTC Mall, where the event takes place, has been expanded to 120,000 sqm this year and is divided into eight thematic sectors: "Beverages"; "Dairy Products"; "Fats and Oils"; "Health", "Prevention and Health Products"; "Meat and Poultry"; "Nutrition Brands"; "Grains, Cereals and Cereals"; "World Food Products".

During all five days of the exhibition stand of the company AgroKhimInvest was constantly filled with guests. There were more than 70 business meetings with regular business partners and new prospective customers. As part of the stand also held a conversation with the Deputy Minister of Agriculture Sergey Levin. Employees of the company did not leave any of the interested visitors unattended and each of them received a small Russian souvenir. According to the results of the exhibition, Head of the Agricultural Export Department became one of the most demanded and recognizable employees of the company during this period.

On the territory of Russian pavilion there was also organized a separate business zone, where meetings between Russian companies and potential buyers from all over the world took place. On this platform the negotiations were conducted by the company's CEO and the Head of the Foreign Economic Relations Department. Thanks to their full awareness and control of the situation with the availability and possibility of shipment of goods, all negotiations were held at a high professional level, with relevant information provided in a timely manner.

Working at the exhibition

At the Gulfood-2020 exhibition AgrochemInvest company presented its full range of products (coriander whole and halves, flax, several varieties of mustard, chickpeas, red and green lentils, peas), as well as new products (red and yellow millet, soybeans, oilseeds and confectionery). Specially for the upcoming event a designer package was developed for each type of product on display. All customers were offered the samples of interest, which could be evaluated not only visually, but also tactilely. By the end of the exhibition the demo products were completely disassembled and received a lot of positive feedback from customers and visitors of the stand.

"The quality of the products on display deserved special praise. We know very well how important it is for the customers to see the products they are buying and to get acquainted with their features. This is why we only choose products with qualitative properties that our customers will experience on delivery. This ensures that every conversation took the form of a substantive dialogue. In addition, becoming acquainted with the entire range of our products at the exhibition helped to encourage our regular customers to conclude contracts for the supply of new items", commented the Managing Director of the company.

To create a full-fledged image of the company we created a film about AgroKhimInvest, which demonstrated its production capacities, rich product line, opportunities and options for shipment of goods, and wide geography of supplies. In addition, together with the design bureau there were developed advertising booklets, which repeated the forms of packaging for demonstrated goods. While preparing branded products for the exhibition every detail was taken into account, which influenced the formation of the company's image and strengthening the existing positive image.

Due to successful participation in the largest international exhibition in the global food industry, not only the recognition of AgroKhimInvest, but also the level of confidence in the company as a whole has increased. "From our side we would like to express our gratitude to the representatives of Russian Export Centre, company-developer "Negus Expo International" and also MatchMaking Service team for excellent organization, holding and assistance at Gulfood-2020. Thanks to such active support our company has reached a new level of work in the world market and can confidently make more ambitious plans and achieve their implementation", summed up the company's representative.

Immediately after the end of the exhibition AgroKhimInvest signed several contracts for the supply of its products. Participation in Gulfood-2020 as an exhibitor brought a lot of profitable business acquaintances and opened new horizons for cooperation.

"AgroKhimInvest" plans to further actively develop the export direction of the company, establishing and strengthening business relationships with customers around the world.