Russian manufacturer of emergency smartwatches Aimoto "Button of Life" in September 2020 brought to the market a new generation of smart watches for monitoring the condition of children and elderly people. The new devices are equipped with a heart rate monitor and a built-in thermometer, which is especially relevant given the seasonal increase in colds and amid fears of the return of COVID-19.
"We are confident that the new products will be welcomed positively by customers and will help them survive the coming autumn-winter period in peace of mind and confidence for their families and loved ones," the company explained.
With the help of new gadgets parents will be able at any time remotely monitor the body temperature of their child and his pulse rate. If the permissible values are exceeded, the parents' smartphone will immediately inform about it with an emergency notification.
For the elderly, who due to the epidemiological situation in the world are at risk, there is a special model Aimoto Tracker, which allows to monitor temperature and pulse rate, as well as to assess blood pressure and transfer this information to a close relative or a doctor. In addition, the watch is equipped with a GPS tracker that can track the user's location and a SIM card module.
Founded in 2011, Aimoto Button of Life was the first company in Russia to offer emergency calling devices and services for the elderly and children.
Today the company has over 500 thousand users in all regions of Russia, Kazakhstan, Armenia, Belarus and a modern IT platform for servicing users anywhere in the world.
The company has implemented a line of devices for various user groups: pre-school and school-age children, the elderly, and people with disabilities.
The company's sales amount to about 200 thousand devices per year. Since 2015, the company's revenue has increased fivefold and at the end of 2019 and amounted to more than 200 million rubles.
History of the company
The project was launched in 2011. At the same time, the launch of sales of the first devices for seniors in MTS began. The developers also implemented GPS-geolocation technologies in the device. At the same time the Dispatch Help Centre was created, which operates around the clock.
In 2012, the project attracted investments from IT Group of Companies (IT Group is a diversified IT holding company providing a full range of services and solutions for creation, modernization and maintenance of corporate information systems). "Aimoto Button of Life" started working all over Russia and opened representative offices in the regions.
In the same year, the company signed a contract to provide services to Moscow's labour veterans as part of a contract with the city government (more than 20 thousand elderly people are in its care).
In 2014, the company entered into a contract to provide services to pensioners of the Sakhalin Oblast (more than 2.5 thousand people were under the company's care). In addition, Aimoto Button of Life attracted investments from the Internet Initiative Development Fund (IIDF).
In 2015, the project entered the child safety market with a new device - a watch-phone with GPS-tracking. By the end of the year, the number of users exceeded 40 thousand people.
By 2016, the company's product line had more than 10 models and the number of users exceeded 100 thousand people.
In 2018, Aimoto Button of Life launched a new product for seniors, a smart watch with heart rate measurement.
Since 2019, the company's products entered the CIS markets (Kazakhstan, Armenia), and the number of users exceeded 500 thousand people.
In 2020, Aimoto Button of Life starts launching sales in Europe.
Products and services
To date, Aimoto Button of Life offers several models of devices designed for use by seniors and children of school and preschool age, as well as people with disabilities.
For elderly people, Aimoto has developed Aimoto Tracker, which is a watch-phone equipped with a heart rate measurement sensor, GPS sensor and a module for SIM card, allowing the device to be used as a telephone.
There are several models of watches for children: a smart 4G watch with video calling capability, a smart phone watch with a camera and a flashlight, as well as a waterproof smart watch with geolocation.
In addition to the devices, Aimoto Button of Life also provides user support services at its own "24/7 Help Centre". The center's services include: emergency calling, social services, wellness monitoring, and patient geolocation.
Customers and partners
"Aimoto Button of Life" works under contracts with administrations of Nizhny Novgorod, Sverdlovsk, Belgorod regions and several other regions of the country.
Besides, the company successfully cooperates with all cellular operators in Russia: "MTS", "VympelCom", "Megafon", "Tele2". The company's products are represented in all federal retail chains in Russia: "Svyaznoy", "DNS", "Evroset" and others.
Since 2018, Aimoto "Button of Life" is a partner of Walt Disney Company. The Aimoto brand together with Walt Disney has brought a new category of children's watches with superheroes and cartoon characters to the Russian and CIS market, which have been in the top sales for more than two years.