Cosmetic company Natura Siberica decided to start supplying shampoos and air conditioners to beauty salons. In the future, the manufacturer intends to produce a professional line of premium quality, where prices for products will reach 2 thousand rubles.
Natura Siberica plans to launch production of products for hairdressing salons and beauty salons. As early as next month, Russia and the countries of the Commonwealth of Independent States (CIS) will publish over 60 items, the cost of which will vary from 500 to 700 rubles.
The company has invested over 1.1 billion roubles in this project.
In the future, the head of Natura Siberica plans to produce a professional series in the premium segment. It is expected that one product in Russia will cost on average about two thousand rubles. However, about 90% of this range will be exported to Europe, the USA, Brazil and the UAE. As part of this project, the company wants to launch its own production of professional hair dyes in Italy.
Made in Russia
Author: Ksenia Gustova