The Government of Bashkortostan, the Roscongress Foundation and the "Made in Russia" brand have signed an agreement on cooperation in advertising, branding and information promotion of the Republic's production, export and cultural potential and human capital.
Andrei Nazarov, Prime Minister of Bashkortostan, said that the establishment of the project for the Republic confirms that local manufacturers' goods meet the highest quality criteria in the country. He noted that the region is developing its own "Made in Bashkortostan" project.
"I am confident that the synergy effect of these projects will give an impetus to further growth of business activity in the region and improve the business climate," the Prime Minister added.
The agreement provides for interaction in the joint organization of meetings, sessions, round tables and conferences. Also, the sides will exchange information, provide expert support and advice to the regional business community.
The Republic together with the foundation and the "Made in Russia" project will jointly promote Bashkortostan's industrial, export, cultural potential and human capital.
Alexander Stuglev, Chairman of the Management Board and Director of Roskongress, remarked that the "Made in Russia" project has been actively developing and has already received a lot of feedback from various Russian regions. Now the brand cooperates with 7 subjects, and this number will increase. The project helps to increase business activity in Russian regions.
"We continue to develop cooperation with different subjects of Russia. One of the current tasks is to start interaction with the most active regions. The Republic of Bashkortostan has already become the seventh partner of the Made in Russia project. Next year, the number of partners will be steadily increased," Mikhail Sadchenkov, director general of Made in Russia, said.
The Made in Russia project is a digital trading platform and a media platform for nationally oriented business. The platform includes the Made in Russia business information agency with an officially registered media outlet that distributes information in 12 languages and has an audience of over 50 thousand readers from 114 countries, and a digital trading house that sells and promotes goods and services abroad. Companies registered on the platform obtain the right to use the "Made in Russia" logo, access to the loyalty program, services and facilities.
The project is implemented by the Roscongress Foundation. Sistema and Financial Corporation Otkritie Bank became brand partners. Also, with financial and organizational support from Sistema, Made in Russia shopping mall was launched this year.
Made in Russia // Made in Russia
Author: Ksenia Gustova