2021-06-02 11:57

"Created in...": Industrial Policy 4.0 will evolve based on the creative economy

A creative economy will become the basis for global Industrial Policy 4.0. According to Sergei Kapkov, Director of the Centre for Research on the Economics of Culture, Urban Development and Creative Industries at Lomonosov Moscow State University, Russia should take this trend into account and put an emphasis on creation rather than production.

"Most major powers consider the creative economy and creative policy to be a new industrial policy. They consider it a new industrial policy 4.0," Kapkov said, speaking at the St. Petersburg International Economic Forum today.

He noted that creative economy is a very voluminous concept. "Our colleagues from China already consider cooking to be part of the creative economy, making the argument that if every chef is given the same amount of ingredients and tasked with making the same dish, everyone will have different tastes. This, too, is creativity," said the expert.

According to him, in order to successfully integrate into the new economy, Russia must consider the trend of creating ideas and meanings.

"In the future, when the human factor in the economy will prevail, and will be competed by artificial intelligence, only those countries that can come up with something will win in the world market. And everything will be done in China," he believes.

"The same U.S. introduces the term "created in" rather than "made in". That is, if you buy an iPhone, it will say, 'Made in China. Invented in San Francisco." They are already changing the trend," concluded the expert.

Made in Russia // Made in Russia

Author: Maria Buzanakova