Representatives of Rosa Khutor resort, which already has experience in hosting Winter Olympics and effective use of post-Olympic heritage, intend to share it with colleagues from China, which will host the Olympics in 2022. Sergey Khvorostyanyi, Deputy Director General of the resort, told about it.

He believes that such interaction will stimulate the tourist flow from China to Sochi mountain cluster after the end of the pandemic.

According to him, tourists from China may account for a significant part of the inbound tourist flow, but we should also expect more individual travelers and those who prefer to travel as families, according to the website of "Roscongress".

In addition, Khvorostyanyi indicated the importance of drawing attention to the organization of effective cooperation between the Olympic resorts in Russia and China on the eve of the Winter Olympics in Beijing in 2022. Now Rosa Khutor, for example, closely cooperates with the tourist association "World without Borders", which unites tourism businesses of the two countries.

"Rosa Khutor resort has been interested in Chinese tourists for a long time, but we started actively working with this destination in 2016. "The maximum number of Chinese tourists visited "Rosa Khutor" in 2017 - then they came about 450 people, which amounted to almost 40% of the total volume of guests from the PRC who visited Sochi that year," said the deputy general director.

He spoke about the experience of joining the China Friendly program and bringing the resort's hotels to the standards of this project. "For about a year we had a Chinese cuisine restaurant, which was very popular. In addition, we annually held an international festival of running Rosa Run, where fans of running from the Chinese city of Urumqi came," said Khvorostyanyi.

The speaker did not ignore the topic of pandemic, which has made radical changes in the tourist industry all over the world and at Rosa Khutor in particular. The resort was forced to change the concept of work and reschedule various events

"We are now working to sign a partnership agreement with the Olympic mountain resort of Taiwo. This will be an additional basis for joint work and a strategic opportunity to promote the Rosa Khutor resort in China," said the interlocutor

For this purpose, an official account in the Chinese universal social network Vichat and a mini-application with a detailed description in Chinese of the resort - hotels, pistes, attractions, restaurants and activities - have already been created. "We are also planning a comprehensive promotion of the resort on major travel platforms in China," he concluded.

Made in Russia // Made in Russia

Author: Ksenia Gustova