Wildberries: only Ukrainian businesses will suffer from Ukraine's sanctions
2021-07-28 09:08

Wildberries: only Ukrainian businesses will suffer from Ukraine's sanctions

Sanctions against Russian online retailer Wildberries will have a negative effect on small businesses in Ukraine, but will not affect the online retailer's operations, the company commented to the Made in Russia project.

Earlier, Ukrainian President Volodymyr Zelenskyy approved the imposition of sanctions against Wildberries and the company's co-founders for three years. The sanctions list included its Ukrainian, Russian, Polish, Armenian, Belarusian, Kyrgyz and Kazakh divisions.

"The volume of sales of goods produced in Ukraine for the calendar year (July 2020 - July 2021) through the online platform Wildberries exceeded 1.1 billion rubles. Thus, restrictions can have a negative impact on small businesses in Ukraine, for which Wildberries is one of the most popular trading platforms for the sale of goods in 14 foreign countries, including Russia, USA, Germany, France, Italy and many others," - the Wildberries project reported.

Thus, the online retailer explained that about 24% of the goods produced in Ukraine, which are sold on the online platform, belong to the category of cosmetics, 17% - toys, 11% - tableware and utensils. In addition, on Wildberries entrepreneurs sell clothes, shoes, books, pet supplies and much more.

"We emphasize that our site sells goods that other foreign players have long sold in Ukraine. Despite this, restrictions affected only Wildberries, which indicates a policy of "double standards" and discrimination against our business, "- said the interlocutor of the project.

However, a negative effect on the operations of the company itself is not expected in Wildberries. Despite the rapid growth of the company's popularity in Ukraine, the volume of sales in this country is 0.01% of the current turnover of the online retailer. Thus, according to the company, the imposed sanctions may harm only entrepreneurs in Ukraine and buyers who will be deprived of a wide range of products at affordable prices, the company stressed there.

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Author: Karina Kamalova