Russian entrepreneurs increased the volume of exports through the Wildberries platform by 43%, up to almost 25 billion rubles, at the end of the ten months. And sales of domestically produced goods increased by 88% year-on-year, the company's press service said.
"The most popular orders of foreign buyers Wildberries in January-October 2021 were cosmetics and perfumes, clothing, books, toys and underwear. Demand grew most dynamically for sports goods (year-on-year sales growth in units plus 900%), holiday goods (plus 265%), household goods (plus 206%), automotive products (plus 164%) and sanitary ware (plus 162%)," the report said.
The top ten most popular Russian goods among foreigners included books, T-shirts, creams, dresses, shampoos, bedding, board games, handbags, cosmetic scrubs and textbooks.
At the same time, the Israelis, for example, most often ordered domestic pastilles, tea, and face masks. In Germany, books, dresses and creams were more popular, and the French actively bought Russian textbooks, board games and handicraft goods.
Today, Wildberries is present in 17 countries. The company has entered nine new foreign markets this year alone, including the US, Spain and Italy.
Made in Russia // Made in Russia
Author: Ksenia Gustova