Sales of simulated red caviar rose 78% year-over-year
In Russia in December sales of imitation red caviar increased by 78% year-on-year. Such data were published in the research of analytical resource of the company "Platform OFD" - "Check Index".
According to TASS, for December 1-25, 2021, the average purchase check in the category of "imitation red caviar" was 244 rubles, which is 15% higher than during the same period in 2020. In turn, sales in physical terms increased by 78%, and in monetary terms by 24%.
Natural caviar during this period cost an average of 1,711 rubles - an increase of 21% over the year.
In turn, the volume of sales in kind decreased by 18%, in monetary terms - increased by 4%.
As noted by analysts, most Russians in December bought natural red caviar in the 200-300 grams, imitation red and black caviar - in the 100-200 grams. Simulated caviar often has a base of seaweed, gelatin or fish oil.
Made in Russia / Made in Russia
Author: Maria Buzanakova