Russians spent over $1.58 billion on mobile apps in 2021
Russian users' spending on mobile apps in 2021 exceeded $1.5 billion, a 19% increase over 2020, RBC reported, citing a report by App Annie.
Overall, global spending on smartphone apps reached $170 billion, up 19% from last year.
The leaders in expenditures are residents of China, the United States and Japan. Russia is not even in the top ten.
According to the company estimates, the average Russian spent on mobile applications daily up to 4 hours and 10 minutes - the country took 11 place in the overall ranking by this criterion. Brazil, Indonesia and South Korea are in the top three, with the residents of these countries spending more than 5 hours per day in applications.
Russian users spend most of their time in TikTok, which makes it the most popular by this indicator among all the social networks and messengers, with an increase of 34% in 2021. In second place is VK, followed by WhatsApp, Instagram, and Telegram.
At the same time, Russians spend quite a lot of time on streaming platforms - the country ranks second in the world in terms of the growth of the total number of hours. Last year, the positive trend was 61% compared to the pre-pandemic year of 2019. The top services in Russia in terms of downloads are Kinopoisk, YouTube, Okko, ivi and YouTube Kids.
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Author: Karina Kamalova