On June 2-5, 2016 the Seventh Moscow International Halal Expo 2016 to take place in Sokolniki Exhibition and Convention Centre. Over 200 Russian and foreign manufacturers of goods and services that meet the requirements of the standard "Halal" - that is, environmentally friendly, quality products manufactured in accordance with ethical standards. The exhibition is held in the formats of "business for business" and "business for consumers", bringing together manufacturers from 25 regions of Russia and 20 countries.

The purpose of Moscow Halal Expo is to develop brands of domestic manufacturers of halal products and services, attract investments into the domestic halal sector, increase the share of quality and environmentally friendly products in the Russian economy, the implementation of import substitution program.

More and more Russian companies enter the halal market.

The main sector of the Exhibition is represented by Russian and foreign producers of food products - meat and dairy industry enterprises, poultry factories, companies from the sphere of meat processing and canning production. Exhibitors include Russia's largest meat and poultry meat producers with a well-established halal production line (including Miratorg, GAP Resource, Platira, Ravis, etc.), dairy producers (Nizhny Novgorod Laktika, Nalchik Dairy Plant, etc.), and suppliers of confectionery products, fruit and dried fruits from Afghanistan, Tunisia, Algeria, Saudi Arabia, etc..

According to the representative of the Group of Agro Enterprises "Resource", a member of Moscow Halal Expo for the third consecutive year, the company plans to establish contacts with new partners and learn relevant information about opportunities in the international market of Halal.

The quality of products is of concern to many consumers. According to the General Director of "Platira" LLC Asiyat Darsaeva: "Today, more and more people want to buy certified food products. The consumer puts safety and health first. Halal products position themselves as environmentally friendly and, most importantly, they are". The company "Platyra" Ltd. is engaged in processing and production of meat and meat semi-finished products, participates in Moscow Halal Expo for the first time.

Among foreign countries, the UAE has shown the greatest interest in the Russian Halal market, which confirms the growth of the sector as a whole, where Dubai's role as a "hub" of the Persian Gulf (an international distribution and shopping centre) is significant. The guest of honor of the Moscow Halal Expo will be Abdullah Al-Mani, General Director of the UAE Authority for Standardization and Metrology, which regulates the import of products into the Emirates.

Companies from Malaysia, Indonesia, Afghanistan and Kazakhstan are also regular exhibitors at the exhibition. Thus, the Malaysian trading company Halcent International takes part in the Moscow Halal Expo for the fourth time, presenting products of Malaysian manufacturers. "We noticed that in Russia and the CIS as a whole there is a high demand for halal products of Malaysian production. This year we have registered a joint company with Russian partners for efficient distribution of our manufacturers' products," says Nor Lisa Ismail, Operations Director of Halcent International. The company plans to promote coffee and drinks, spices and instant noodles to the Russian market.

Program of the Moscow Halal Expo 2016 Exhibition

The exhibition includes industry forums, round tables for professionals, tasting contest "Halal Product of the Year" and an award ceremony for the best compliance of business processes with halal standards.

On June 2-3, the Moscow Halal Economy Forum will be held with discussion sessions and participation of manufacturers, purchasers and regulators, who will discuss the possibility of increasing trade in halal products. For small and medium businesses there will be a meeting with representatives of the Islamic Development Bank, where Russian experts will discuss the possibility of attracting funding for the development of halal projects.

Separately, in the morning of June 3, the "Moscow Halal Congress" will be held with the participation of experts and technologists to discuss effective solutions in the interaction of certification authorities and government agencies in the development of halal certification of products.

On June 4, the International Forum Modest Fashion Forum will take place within the framework of the Exhibition. The mission of the project is to draw attention to the rapidly developing trend in fashion, known as Halal Fashion. Market experts from the UK, Malaysia and Russia will take part in the Forum. One of the iconic speakers at the Forum is Haroon Rashid, partner at Seed Investments, an Islamic investment company based in London, founder and director of Islamic Design House.

Best Halal product and halal company of the year 2016

To encourage companies to constantly work on improving the quality of products and taste properties, the organizers of the Moscow Halal Expo exhibition have been holding a tasting competition for the sixth consecutive year. In a few years, the number of categories of the contest among food products has increased from five to fifteen. This year, more than 30 companies have applied for participation in the tasting contest, which will present a total of more than 100 products to the expert jury.

One of the winners of last year's contest is a company from Samara, IHLYAS LLC. Director of the company Eltsin Aliyev emphasized that the status "Best Halal Product" is an undeniable advantage in negotiations with partners, and for regular customers - confirmation of reliability of the supplier. "Victory in the competition has confirmed that the work of all the personnel of the production, starting from the auxiliary worker and up to the head of the enterprise, has not been in vain, and gives a positive psychological boost, to move forward and improve their professional skills," says the head of the company "Ihlyas".

Among the participants of the Competition in 2016 will be a permanent participant of the Exhibition from Dagestan - Risalat company, which produces unique environmentally friendly products made of meat without adding SIO, GMO, dyes, flavour enhancers and harmful additives. Risalat Development Manager Abdulla Alexei Gorbenko shares the history of product creation: "We have set a task for technologists - to make products of the highest category, where there will be 100% meat, without dilution of soya, starch, without the use of harmful chemicals, unnecessary dyes and flavour enhancers and preservatives, without gluten, phosphates, leaving only natural spices. Initially, many technologists refused to work with us, it did not stop us, and together with the technologists who believed in us, we picked up recipes that are based on professional GOSTs, category A products, analyzed all the additives and spices, under the control of scientists, excluded all prohibited and dubious additives, concluded contracts with suppliers of natural halal shells.

This year the contest "Best Halal Product" will also be held among manufacturers of cosmetic products. Natural cosmetics that meet the criteria of "Halal" is gaining popularity among consumers who prefer quality care for their bodies. About 10 brands of halal and eco cosmetics will take part in the exhibition. One of the exhibitors will be a brand of halal cosmetics from Japan. According to Eles Bektura, Executive Director of Japan Halal Trade Company, Japanese origin will give an advantage over competitors. "Products made in Japan imply premium quality," Bektur said.

This year, the organizing committee has toughened the requirements for companies to obtain the status of "Halal Company of the Year". The contest is held for the fourth year in a row, but for the first time only one company - the best in the business halal will be awarded. The assessment of companies takes into account not only the halal nature of the product, but also an ethical attitude to staff, the refusal of usurious transactions, fair competition policy, adherence to contractual relations, social activity (charity practice), investment in scientific and technological developments, useful for the industry and the economy as a whole.

Winning such a contest actually means that the company is the best partner for doing business in the halal segment.

The Contest page: http://halalexpo.org/ru/doc/toexhibit/bestcomp/.

Awarding the winner of the competitions will be held at the closing ceremony of the Exhibition - June 5 this year.

Russia may become the largest exporter of halal products

Interest in the products of domestic manufacturers of halal is increasingly voiced by foreign partners and investors - the industry of agriculture and trade in halal products is one of the priorities for foreign investment, according to investors from the Gulf countries. Since 2015, there has been a trend of growth in exports of Russian-made halal products to foreign countries, mainly to Iran, UAE, Egypt and Saudi Arabia. The legal framework being developed in Russia for transactions under Islamic financial standards is designed to establish this type of investment cooperation.

The Russian company Miratorg, which is taking part in the Halal Exhibition for the first time, explains its entry into the Halal market by understanding the problem of insufficient production of high-quality halal products with high demand for them. This is what determined the new vector of Miratorg's development. The company is already exporting Halal beef to Iran, United Arab Emirates and Egypt. Work is underway to enter the markets of other countries.

As the representative of the State Agrarian Enterprise "Resource" notes, today the main competitors for the company in the international poultry meat market are the largest producers of poultry products from Brazil, the USA and Ukraine.

Buyers are interested in halal products.

At the same time, over a thousand companies have already registered for the Exhibition, half of which are interested in purchasing halal products. Purchasers will come not only from different regions of Russia but also from the UAE, Oman, Iran, Egypt, Switzerland, the UK, Kazakhstan and other countries.

According to the results of a sociological survey conducted by the organizers of the Exhibition, halal products are still not sufficiently represented in retail chains. This year, the organisers paid special attention to inviting participants from the network sales channels. Representatives of federal trade networks voiced their interest in visiting the exhibition and negotiating with suppliers.

Halalal fashion

Russia represents a strong consumer base for modest clothing.

On June 4, within the framework of the Exhibition, the International Forum Modest Fashion Forum will take place. The mission of the project is to draw attention to the rapidly developing trend in fashion, known as fashion. The expert discussion and seminar on the development of the modest fashion market in Russia will be held with the support of international organizations, including IFDC (Islamic Fashion Design Council) . Also presented will be a revolutionary program for retailers - Pret-A-Cover™, developed by IFDC, which opens access to consumers of this significantly growing market to all manufacturers, regardless of their religion, as well as additional resources for exporting Russian goods abroad.

Market experts from the UK, Malaysia and Russia will speak at the Forum. One of the prominent speakers at the Forum is Haroon Rashid, head of Islamic Design House (UK), who will share his long experience and experience in successfully building one of the largest companies producing clothes for Muslim women. The Forum will be of interest to a wide range of visitors who would like to effectively reach this rapidly growing target audience with significant buying power.

In the sector of fashion, companies producing clothes for consumers who choose a modest and chaste style in clothes that meets the concept of pret-a-coverTM will participate in the exhibition. Exhibitors will include successful companies in the Islamic and Orthodox clothing market and novice designers whose collections will be presented in a separate stand in the modest fashion corner sector on exclusive design stands.

One of the largest stands in the Style and Textile sector is occupied by the multi-brand company FRANGIPANI. "We have tried to make a stand with the most diverse assortment, so that anyone could find everything they need for a complete image," said company executives Darya Musayeva and Anastasia Alasvad.

A little bit of statistics

The halal industry is growing rapidly all over the world. According to a report by Thompson Reuters Islamic Economy Global Report 2015/2016, the share of halal food in the global food market is 17%. World leaders in this sector are Malaysia, Pakistan and the UAE. Despite the economic sanctions and their consequences, the halal business in Russia feels confident. Production continues to grow and the share of halal products sold in Russian grocery chains and wholesale bases is increasing, with market growth largely driven by non-Muslim consumers who choose products for their quality.

Moscow Halal Expo is a leading platform in Russia uniting the leaders of the halal market, setting the vector of the industry development for years to come. The exhibition brought to the Russian market more than 200 brands of Russian and foreign manufacturers, which have become popular among consumers. The Organizing Committee of the Exhibition brings together experts of the halal market and Islamic finance, managers of major projects in the field of halal technology.

The exhibition is supported by the Council of Muftis of Russia, Safmar BF, Islamic Trade Development Center (Casablanca), Russian and foreign organizations. Partners of the exhibition are Al Baraka Banking Group, International Chamber of Islamic Fashion Design Council, "Made in Russia". Strategic partners in knowledge are Thomson Reuters, Salaam Gateway. E-commerce partner - zilzar.com.

Media Accreditation: http://halalexpo.org/ru/doc/media/mediaaccreditati...

Business program registration: http://reg.halalshow.com/login.php?idExh=2.

Registration for visitors of the Exhibition: http://reg.halalshow.com/.

Contacts of the organizing committee:

+ 7(495) 248-05-35

info@halalexpo.org