The engineering and manufacturing company TechnoPlast became a participant of the annual exhibition Batimat Paris-2017, which is considered the main event of the construction industry at the international level. One of the key objectives of the company is the development of exports, so for its implementation work on brand promotion, competitive market research and establishing contacts with future buyers is continuously carried out.
The event is organized by Reed Expositions France. Batimat Paris has been held since 1959; every season the event attracts representatives of the construction industry from all over the world to exchange experiences, present their developments and find strategic partners for entry into the European market. Russia was represented by several productions, one of them being TechnoPlast with its brands of farAcs entrance canopies and Krovent roof vents.
"Professional events are unique meeting places for market manufacturers and consumers in any field of activity. Therefore, TechnoPlast regularly becomes a participant of international exhibitions and conferences. The guests of Batimat Paris-2017 showed active interest in the Russian stands and in the products of TechnoPlast. The company's specialists shared with their colleagues the subtleties in the field of roof ventilation", - said the company's representative.
Alexander Turov, Russian trade representative in France, also visited TechnoPlast's stand during the exhibition and noted the excellent quality of the products. As an expert in construction in the European market, Turov expressed confidence that products such as canopies and ventilation elements are very interesting and in demand in this region.
For TekhnoPlast, participation in the exhibition was a unique opportunity to present itself as a promising and successful company, to find out the situation on the market from within, to get reliable first-hand information about its target audience and its expectations.
Apart from that, the representatives of the company got a feedback about their product - ventilating elements for roof ventilation and canopies, strengthened the existing and found new business contacts, studied the competitive environment on the European market and evaluated their own marketing potential.
In addition to Batimat Paris, Techno Plast also took part in other events on an international scale. For example, in 2017, the company presented its products of roof ventilation system brand Krovent and reinforced protective canopies brand farAcs at a large Chinese exhibition in Guangzhou.
TechnoPlast representatives not only attend major exhibitions, but are also ready to personally conduct seminars on products in the offices of partner companies. In 2019, such a seminar was held at the office of LEBENS in Riga, Latvia.
About the company
The engineering and manufacturing company "Techno Plast", founded in 2012, is engaged in the production of roof ventilation and canopies. At the moment the company is one of the leaders of the Russian market - ventilation elements Krovent known to consumers in all regions of Russia, as well as in CIS countries and Europe.
All products presented in the assortment of "Techno Plast", are developed by Russian engineers and manufactured in Russia. The production itself is located in the Ruzsky urban district of the Moscow region. The company's location is logistically advantageous for both Russian and foreign partner companies.
Currently TechnoPlast is engaged in full cycle production. The company owns a park of injection molding machines and 48 molding forms. Every year new products are added to the company's assortment and accordingly the number of moulds required is growing.
In 2016, the first batch of Krovent ventilation elements were sold for export to the CIS countries. In the same year, the products of the Krovent brand reached the European market for the first time. Since then, export deliveries have been carried out on a regular basis.
The first European partner was the company Maicon, the cooperation with which continues today. The guarantee of the long-term relationship is the constant quality of the products, attractive price conditions as well as the production and delivery time. Compared with competitors, working on a prepayment basis, "TechnoPlast" provides regular partners with deferred payment.
At the same time, the elements of roof ventilation Krovent exported to foreign markets not only by "Techno Plast", but also by the Russian partners of the company that also have a positive reputation with European partners.
The constant expansion of the geography of Krovent ventilation elements supplies demonstrates that the quality of the products meets all the world standards and provides an incentive for the company's staff to continuously improve the methods of production, to study and implement the best world practices. "TechnoPlast is interested in finding new foreign partners and is ready to expand the product line to meet the needs of each market segment.