The "United Confectioners" holding known for production of popular sweets "Alenka" and "Inspiration" introduced a new cafe chain "Alenka + Partnership".

As "Made in Russia" was told by the press service of "United Confectioners", the holding has been developing its own cafe chain on the territory of "Alenka" retail stores since 2015. Here you can drink tea, coffee and branded cocoa "Golden Yarlyk". Now it was decided to renovate the cafes in the stores and make them more modern and attractive for customers aged 25-35.

Alenka" chocolate and healthy food products Neo Botanica were presented in Africa

The press service specified that the first outlet of "Alenka + Partnership" chain had opened on Strastnoy Boulevard in Moscow.

"United Confectioners" is a Russian confectionery holding company that unites 19 enterprises of food industry of the largest Russian cities: Moscow, St. Petersburg, Nizhny Novgorod, Blagoveshensk and others. Among the assets of the holding are the oldest Moscow confectioneries Krasny Oktyabr, Rot Front, Babayevsky Confectionary Concern founded in the 19th century.

Today the holding is steadily among the 20 largest world manufacturers in terms of sales: about 330 thousand tons of confectionery products are produced here annually. In Russia the holding has 11% of the market.

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Author: Karina Kamalova