Made in Russia

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Made in Russia

Media kit.
Key Indicators and Facts

Strategic partners

Monthly audience, over

151

thousands of readers in 12 languages from 114 countries

Subscribers and readers include heads of small, medium and large businesses, senior executives of government agencies and corporations, investors, potential partners and consumers of Russian goods and services, representatives of foreign media

45 720

Unique visitorsAverage monthly traffic on madeinrussia.ru

25 340

manAverage monthly number of subscribers in social networks, mailing lists and news aggregators

33 000

annual publicationsin the Russian and international media, company websites and information monitoring

Language versions

Russian, English, Spanish, German, French, Portuguese, Italian, Dutch, Polish, Brazilian Portuguese, Japanese, Chinese

Indexing of materials:

"Yandex.News and Google News

Materials are included in the monitoring of public and industry organizations (Chamber of Commerce and Industry of the Russian Federation, RSPP, "Business Russia", "Opora Russia" and others), government agencies and corporations, medium and large businesses

Traffic sources

VisitsVisitors toRefusalsDepth of ViewTime on site
Total and average45 66038 54318%1,951:51
Transfers from search engines20 22016 88021,4%1,961:53
Clicking on links on websites15 71114 12311%2,121:39
Direct entries7 51765,2%17,9%1,951:51
Transfers from social networks1 7001 48812,3%1,330:57
Internal transitions29618223%3,34:50
Undefined18918792,6%1,460:43
Transitions from referral systems6362271,951:51
Transfers from mailing lists13130%10:15
Transfers from messengers8662,5%1,250:18
Transitions from saved pages2250%10:14
Ad clicks110%10:16
Total and average
Visits45 660
Visitors to38 543
Refusals18%
Depth of View1,95
Time on site1:51
Transfers from search engines
Visits20 220
Visitors to16 880
Refusals21,4%
Depth of View1,96
Time on site1:53
Clicking on links on websites
Visits15 711
Visitors to14 123
Refusals11%
Depth of View2,12
Time on site1:39
Direct entries
Visits7 517
Visitors to65,2%
Refusals17,9%
Depth of View1,95
Time on site1:51
Transfers from social networks
Visits1 700
Visitors to1 488
Refusals12,3%
Depth of View1,33
Time on site0:57
Internal transitions
Visits296
Visitors to182
Refusals23%
Depth of View3,3
Time on site4:50
Undefined
Visits189
Visitors to187
Refusals92,6%
Depth of View1,46
Time on site0:43
Transitions from referral systems
Visits63
Visitors to62
Refusals27
Depth of View1,95
Time on site1:51
Transfers from mailing lists
Visits13
Visitors to13
Refusals0%
Depth of View1
Time on site0:15
Transfers from messengers
Visits8
Visitors to6
Refusals62,5%
Depth of View1,25
Time on site0:18
Transitions from saved pages
Visits2
Visitors to2
Refusals50%
Depth of View1
Time on site0:14
Ad clicks
Visits1
Visitors to1
Refusals0%
Depth of View1
Time on site0:16

Transfers from search engines

VisitsVisitors toRefusalsDepth of ViewTime on site
Total and average20 22016 88021,4%1,961:53
Google15 81413 45422,3%1,821:33
Yandex3 8572 91718,3%2,613:24
Baidu20720515%1,040:15
Bing14613112,3%1,821:12
Yahoo12412036,3%3,220:51
DuckDuckGo383621,1%2,391:39
Mail.ru171629,4%1,591:51
Rambler4425%10:20
Qwant330%10:16
Escosia330%10:41
Sogou330%10:12
Total and average
Visits20 220
Visitors to16 880
Refusals21,4%
Depth of View1,96
Time on site1:53
Google
Visits15 814
Visitors to13 454
Refusals22,3%
Depth of View1,82
Time on site1:33
Yandex
Visits3 857
Visitors to2 917
Refusals18,3%
Depth of View2,61
Time on site3:24
Baidu
Visits207
Visitors to205
Refusals15%
Depth of View1,04
Time on site0:15
Bing
Visits146
Visitors to131
Refusals12,3%
Depth of View1,82
Time on site1:12
Yahoo
Visits124
Visitors to120
Refusals36,3%
Depth of View3,22
Time on site0:51
DuckDuckGo
Visits38
Visitors to36
Refusals21,1%
Depth of View2,39
Time on site1:39
Mail.ru
Visits17
Visitors to16
Refusals29,4%
Depth of View1,59
Time on site1:51
Rambler
Visits4
Visitors to4
Refusals25%
Depth of View1
Time on site0:20
Qwant
Visits3
Visitors to3
Refusals0%
Depth of View1
Time on site0:16
Escosia
Visits3
Visitors to3
Refusals0%
Depth of View1
Time on site0:41
Sogou
Visits3
Visitors to3
Refusals0%
Depth of View1
Time on site0:12

Regional coverage

Statistics of user visits by country

VisitsVisitors toRefusalsDepth of ViewTime on site
Total and average45 66038 48517,9%1,951:51
Russia66,2%65,2%14,6%21:52
Germany3,1%3,27%20,6%1,631:05
Italy2,6%2,71%21,4%1,521:05
Uzbekistan2,44%2,73%7,19%1,790:50
USA2,28%2,58%33,8%1,390:54
Spain2,05%2,12%25,4%1,430:55
France1,65%1,83%36,4%1,380:43
Norway1,64%0,17%45,7%1,8711:13
Japan1,24%1,27%29,4%1,881:31
India1,04%1,07%21,7%3,632:27
Finland0,92%0,85%12,8%1,690:54
China0,92%1,03%12,8%1,961:17
Poland0,88%0,97%28,3%1,460:46
Total and average
Visits45 660
Visitors to38 485
Refusals17,9%
Depth of View1,95
Time on site1:51
Russia
Visits66,2%
Visitors to65,2%
Refusals14,6%
Depth of View2
Time on site1:52
Germany
Visits3,1%
Visitors to3,27%
Refusals20,6%
Depth of View1,63
Time on site1:05
Italy
Visits2,6%
Visitors to2,71%
Refusals21,4%
Depth of View1,52
Time on site1:05
Uzbekistan
Visits2,44%
Visitors to2,73%
Refusals7,19%
Depth of View1,79
Time on site0:50
USA
Visits2,28%
Visitors to2,58%
Refusals33,8%
Depth of View1,39
Time on site0:54
Spain
Visits2,05%
Visitors to2,12%
Refusals25,4%
Depth of View1,43
Time on site0:55
France
Visits1,65%
Visitors to1,83%
Refusals36,4%
Depth of View1,38
Time on site0:43
Norway
Visits1,64%
Visitors to0,17%
Refusals45,7%
Depth of View1,87
Time on site11:13
Japan
Visits1,24%
Visitors to1,27%
Refusals29,4%
Depth of View1,88
Time on site1:31
India
Visits1,04%
Visitors to1,07%
Refusals21,7%
Depth of View3,63
Time on site2:27
Finland
Visits0,92%
Visitors to0,85%
Refusals12,8%
Depth of View1,69
Time on site0:54
China
Visits0,92%
Visitors to1,03%
Refusals12,8%
Depth of View1,96
Time on site1:17
Poland
Visits0,88%
Visitors to0,97%
Refusals28,3%
Depth of View1,46
Time on site0:46

Age

VisitsVisitors toRefusalsDepth of ViewTime on site
Total and average26 68821 86513,8%2,182:11
Under the age of 181,26%1,36%21,1%2,561:37
18-24 years old8,43%1,36%17,7%1,891:30
25-34 years old29,5%26,9%15,6%2,132:38
35-44 years old23,3%23,5%15,1%1,831:33
45-5418%18,3%12,1%2,573:37
55 and older19,6%22,3%9,02%2,431:18
Total and average
Visits26 688
Visitors to21 865
Refusals13,8%
Depth of View2,18
Time on site2:11
Under the age of 18
Visits1,26%
Visitors to1,36%
Refusals21,1%
Depth of View2,56
Time on site1:37
18-24 years old
Visits8,43%
Visitors to1,36%
Refusals17,7%
Depth of View1,89
Time on site1:30
25-34 years old
Visits29,5%
Visitors to26,9%
Refusals15,6%
Depth of View2,13
Time on site2:38
35-44 years old
Visits23,3%
Visitors to23,5%
Refusals15,1%
Depth of View1,83
Time on site1:33
45-54
Visits18%
Visitors to18,3%
Refusals12,1%
Depth of View2,57
Time on site3:37
55 and older
Visits19,6%
Visitors to22,3%
Refusals9,02%
Depth of View2,43
Time on site1:18

Paul

VisitsVisitors toRefusalsDepth of ViewTime on site
Total and average27 12622 17014,1%2,152:13
Men's62%61,6%13,9%2,152:08
Female38%38,7%14,5%2,172:20
Total and average
Visits27 126
Visitors to22 170
Refusals14,1%
Depth of View2,15
Time on site2:13
Men's
Visits62%
Visitors to61,6%
Refusals13,9%
Depth of View2,15
Time on site2:08
Female
Visits38%
Visitors to38,7%
Refusals14,5%
Depth of View2,17
Time on site2:20

Depth of View

VisitsVisitors toRefusalsDepth of ViewTime on site
total_and_average45 72038 54318%1,951:51
174,3%78%24,2%10:16
2-318,1%19%0%2,253:03
4-74,56%4,14%0%5,028:21
8-151,9%1,72%0%10,715:27
16-310,79%0,71%0%21,428:20
32-630,24%0,19%0%43,452:58
64-1270,05%0,05%0%80,81:20:17
127-255<0,01%0,01%0%1931:35:04
256-511<0,01%<0,01%0%4231:50:14
total_and_average
Visits45 720
Visitors to38 543
Refusals18%
Depth of View1,95
Time on site1:51
1
Visits74,3%
Visitors to78%
Refusals24,2%
Depth of View1
Time on site0:16
2-3
Visits18,1%
Visitors to19%
Refusals0%
Depth of View2,25
Time on site3:03
4-7
Visits4,56%
Visitors to4,14%
Refusals0%
Depth of View5,02
Time on site8:21
8-15
Visits1,9%
Visitors to1,72%
Refusals0%
Depth of View10,7
Time on site15:27
16-31
Visits0,79%
Visitors to0,71%
Refusals0%
Depth of View21,4
Time on site28:20
32-63
Visits0,24%
Visitors to0,19%
Refusals0%
Depth of View43,4
Time on site52:58
64-127
Visits0,05%
Visitors to0,05%
Refusals0%
Depth of View80,8
Time on site1:20:17
127-255
Visits<0,01%
Visitors to0,01%
Refusals0%
Depth of View193
Time on site1:35:04
256-511
Visits<0,01%
Visitors to<0,01%
Refusals0%
Depth of View423
Time on site1:50:14

Average time spent by the user on the site

VisitsVisitors toRefusalsDepth of ViewTime on site
Total and average45 74238 55818%1,951:51
0 seconds (failure)17,5%19,1%99%10:00
1 - 9 seconds2,03%2,35%28,5%1,410:04
10 - 29 seconds57,4%60,9%0,1%1,090:16
30 - 59 seconds6,16%6,9%0%2,360:43
1 minute5,99%6,81%0%2,891:24
2 minutes2,33%2,6%0%3,92:26
3 minutes1,33%1,44%0%5,173:27
4 minutes0,9%1%0%5,254:28
5 - 9 minutes2,12%2,2%0%6,397:00
10 - 19 minutes1,89%1,67%0%7,214:22
20 - 29 minutes1,19%0,95%0%6,8424:33
30 - 59 minutes0,8%0,45%0%15,141:44
Total and average
Visits45 742
Visitors to38 558
Refusals18%
Depth of View1,95
Time on site1:51
0 seconds (failure)
Visits17,5%
Visitors to19,1%
Refusals99%
Depth of View1
Time on site0:00
1 - 9 seconds
Visits2,03%
Visitors to2,35%
Refusals28,5%
Depth of View1,41
Time on site0:04
10 - 29 seconds
Visits57,4%
Visitors to60,9%
Refusals0,1%
Depth of View1,09
Time on site0:16
30 - 59 seconds
Visits6,16%
Visitors to6,9%
Refusals0%
Depth of View2,36
Time on site0:43
1 minute
Visits5,99%
Visitors to6,81%
Refusals0%
Depth of View2,89
Time on site1:24
2 minutes
Visits2,33%
Visitors to2,6%
Refusals0%
Depth of View3,9
Time on site2:26
3 minutes
Visits1,33%
Visitors to1,44%
Refusals0%
Depth of View5,17
Time on site3:27
4 minutes
Visits0,9%
Visitors to1%
Refusals0%
Depth of View5,25
Time on site4:28
5 - 9 minutes
Visits2,12%
Visitors to2,2%
Refusals0%
Depth of View6,39
Time on site7:00
10 - 19 minutes
Visits1,89%
Visitors to1,67%
Refusals0%
Depth of View7,2
Time on site14:22
20 - 29 minutes
Visits1,19%
Visitors to0,95%
Refusals0%
Depth of View6,84
Time on site24:33
30 - 59 minutes
Visits0,8%
Visitors to0,45%
Refusals0%
Depth of View15,1
Time on site41:44

Average daily user activity

Frequency of user visits

VisitsVisitors toRefusalsDepth of ViewTime on site
Total and average7 6222 81619,5%3,15:54
0 days53,1%51,7%22,3%3,538:46
1 day10,7%10,9%15,4%2,223:00
2-3 days10%12,5%18,3%3,172:58
4-7 days8,74%12,6%15,6%2,642:46
8-15 days7,28%12,3%14,2%2,272:21
Days 16-315,77%11,5%16,1%3,482:43
32-63 days3,29%8,03%20,3%1,611:06
64-127 days1,05%2,84%21,3%1,711:16
Total and average
Visits7 622
Visitors to2 816
Refusals19,5%
Depth of View3,1
Time on site5:54
0 days
Visits53,1%
Visitors to51,7%
Refusals22,3%
Depth of View3,53
Time on site8:46
1 day
Visits10,7%
Visitors to10,9%
Refusals15,4%
Depth of View2,22
Time on site3:00
2-3 days
Visits10%
Visitors to12,5%
Refusals18,3%
Depth of View3,17
Time on site2:58
4-7 days
Visits8,74%
Visitors to12,6%
Refusals15,6%
Depth of View2,64
Time on site2:46
8-15 days
Visits7,28%
Visitors to12,3%
Refusals14,2%
Depth of View2,27
Time on site2:21
Days 16-31
Visits5,77%
Visitors to11,5%
Refusals16,1%
Depth of View3,48
Time on site2:43
32-63 days
Visits3,29%
Visitors to8,03%
Refusals20,3%
Depth of View1,61
Time on site1:06
64-127 days
Visits1,05%
Visitors to2,84%
Refusals21,3%
Depth of View1,71
Time on site1:16

Share of search engines in total traffic

VisitsVisitors toRefusalsDepth of ViewTime on site
Total and average20 23516 89121,4%1,961:53
Google78,2%79,7%22,2%1,821:33
Yandex19,1%17,3%18,3%2,613:24
Baidu1,02%1,21%15%1,040:15
Bing0,73%0,78%12,2%1,831:13
Yahoo0,61%0,71%36,3%1,220:51
Total and average
Visits20 235
Visitors to16 891
Refusals21,4%
Depth of View1,96
Time on site1:53
Google
Visits78,2%
Visitors to79,7%
Refusals22,2%
Depth of View1,82
Time on site1:33
Yandex
Visits19,1%
Visitors to17,3%
Refusals18,3%
Depth of View2,61
Time on site3:24
Baidu
Visits1,02%
Visitors to1,21%
Refusals15%
Depth of View1,04
Time on site0:15
Bing
Visits0,73%
Visitors to0,78%
Refusals12,2%
Depth of View1,83
Time on site1:13
Yahoo
Visits0,61%
Visitors to0,71%
Refusals36,3%
Depth of View1,22
Time on site0:51

Dynamics of growth of references to "Made in Russia" materials in external sources

July 16, 2020 - January 31, 2021

31 933

All external links

330

All sites with links

Top 15 sources citing Made in Russia materials

WebsiteICSLinksLast link
https://yandex.ru-7 74024.01.2021
https://yandex.com-6 56324.01.2021
https://yandex.by-7 74024.01.2021
https://yandex.kz-4 27223.01.2021
https://news.sputnik.ru3 2602 95724.01.2021
https://yandex.ua-93822.01.2021
https://forbusiness.roscongress.org85078424.01.2021
https://news.yandex.ru-54424.01.2021
https://news.rambler.ua21043921.01.2021
https://news.rambler.ru83 50043722.01.2021
https://finance.rambler.ua83 50043322.01.2021
https://yandex.uz-23323.01.2021
https://a.pr-cy.ru4 15016102.01.2021
https://yandex.fr-10223.01.2021
https://yandex.ru
ICS-
Links7 740
Last link24.01.2021
https://yandex.com
ICS-
Links6 563
Last link24.01.2021
https://yandex.by
ICS-
Links7 740
Last link24.01.2021
https://yandex.kz
ICS-
Links4 272
Last link23.01.2021
https://news.sputnik.ru
ICS3 260
Links2 957
Last link24.01.2021
https://yandex.ua
ICS-
Links938
Last link22.01.2021
https://forbusiness.roscongress.org
ICS850
Links784
Last link24.01.2021
https://news.yandex.ru
ICS-
Links544
Last link24.01.2021
https://news.rambler.ua
ICS210
Links439
Last link21.01.2021
https://news.rambler.ru
ICS83 500
Links437
Last link22.01.2021
https://finance.rambler.ua
ICS83 500
Links433
Last link22.01.2021
https://yandex.uz
ICS-
Links233
Last link23.01.2021
https://a.pr-cy.ru
ICS4 150
Links161
Last link02.01.2021
https://yandex.fr
ICS-
Links102
Last link23.01.2021

Join the national "Made in Russia" movement

Become a member of the all-Russian movement in support of Russian entrepreneurs! Our main objectives include an information campaign, shaping the image of a modern Russian entrepreneur, informational support for import substitution projects and initiatives, and support for initiative groups of entrepreneurs developing business in Russia.

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Russian money into Russian brands - new communications opportunities to support domestic entrepreneurs! We have created an initiative group of entrepreneurs to not only support Russia's brands, but also to shape the image of the modern Russian entrepreneur
Mikhail Sadchenkov

Mikhail Sadchenkov

Head and author of the concept for the "Made in Russia" business support and promotion system