WHAT IS
MADE IN RUSSIA?
Made in Russia is the first global communication project for promotion of Russian exports, business and culture through the National brand, international media and industry catalogues
All companies placing the National brand logo on their products, promotional materials and websites become a part of the global collective communication campaign to promote Russian export, business and culture.
- Identification – all products and advertising materials branded with the Made in Russia logo belong to the Russian companies participating in the promotion of the National brand
- Presentation – all participants get personal pages with infographics, illustrations and facts about their companies and products
- Marketing – promotion of Russian exports, business and culture through exhibitions, government institutions, the website and industry catalogues
- Communication – direct contacts with Russian industry experts, business owners and top managers
RECENT MEDIA COVERAGE
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The WorldNews (WN) NetworkJune 6, 2015The First Vice-Premier Igor Shuvalov promotes the "Made in Russia" brand at Expo Milano 2015
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SputnikJune 6, 2015Moscow should continue to offer its innovations to the world market, First Deputy Prime Minister Igor Shuvalov said.
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Expo 2015 S.p.A.June 5, 2015The First Vice-Premier Igor Shuvalov promotes the "Made in Russia" brand at Expo Milano 2015
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ExiarJune 5, 2015EXIAR held the "Made in Russia Day" in Pavilion of Russia within Expo 2015 in Milan
THE NATIONAL BRAND LOGO
BARCODE
The image associated with business (production and sale of goods and services)
BIRCH BARK TEXTURE
The image widely used in Russian culture
Last news on Made in Russia
- December 12 Moscow became one of the pilot regions of the Made in Russia national brand project
- September 11 National and local branding as a regional development tool
- March 15 Mikhail Sadchenkov: “It’s time to look at the 'Made in Russia' brand from a different angle”
- October 13 Alexey Andreev: 'Made in Russia' - a strong and promising story!
ADVANTAGES
- The officially registered internet and printed media
- The Made in Russia logo is registered in accordance with the law in all 45 ICGS classes
- Translation and editing by native speakers
- Easy information comprehension with infographics and adaptive design
- The national brand concept created in cooperation with marketing directors and brand managers from Russian most successful companies
- The Made in Russia concept and logo are included in the second edition of the international branding textbook Nation Branding
Internet media
The Made in Russia website (www.madeinrussia.ru) is the officially registered periodic media
The certificate of registration EL № FC-77-54706 granted by The Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor) on June 9, 2013
Printed media
The Made in Russia catalogue is the officially registered periodic printed media
The certificate of registration EL № FC-77-54702 granted by The Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor) on June 9, 2013