About – «Made in Russia»

About – «Made in Russia»

WHAT IS
MADE IN RUSSIA?

Made in Russia is the first global communication project for promotion of Russian exports, business and culture through the National brand, international media and industry catalogues

All companies placing the National brand logo on their products, promotional materials and websites become a part of the global collective communication campaign to promote Russian export, business and culture.

Identification – all products and advertising materials branded with the Made in Russia logo belong to the Russian companies participating in the promotion of the National brand
Presentation – all participants get personal pages with infographics, illustrations and facts about their companies and products
Marketing – promotion of Russian exports, business and culture through exhibitions, government institutions, the website and industry catalogues
Communication – direct contacts with Russian industry experts, business owners and top managers

RECENT MEDIA COVERAGE

THE NATIONAL BRAND LOGO

BARCODE

The image associated with business (production and sale of goods and services)

BIRCH BARK TEXTURE

The image widely used in Russian culture

The simplicity of the National brand logo requires no significant changes to the packaging design, advertisement materials and the websites. It has minimal cost of implementation and can be applied to all surfaces and materials

Last news on Made in Russia

Available online at

ADVANTAGES

The officially registered internet and printed media
The Made in Russia logo is registered in accordance with the law in all 45 ICGS classes
Translation and editing by native speakers
Easy information comprehension with infographics and adaptive design
The national brand concept created in cooperation with marketing directors and brand managers from Russian most successful companies
The Made in Russia concept and logo are included in the second edition of the international branding textbook Nation Branding

Internet media
The Made in Russia website (www.madeinrussia.ru) is the officially registered periodic media

The certificate of registration EL № FC-77-54706 granted by The Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor) on June 9, 2013

Printed media
The Made in Russia catalogue is the officially registered periodic printed media

The certificate of registration EL № FC-77-54702 granted by The Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor) on June 9, 2013

PARTICIPANTS all participants

VEB
VENTURES

general
sponsor

Made in Russia is a multilingual catalogue of Russian brands, companies, exporters and experts. Our goal is to create a platform to promote Russian business and culture worldwide. We want to give foreign partners, media, experts, businessmen, investors and other people interested in Russia a universal source of information and direct contacts with Russian companies and experts. We support The Ministry of Industry and Trade (Minpromtorg), The Ministry of Economic Development of the Russian Federation in promoting Russian brands, companies and experts to increase Russain export. The cultural part of the Made in Russia catalogue shows not only our influence on world`s culture but also show deep business traditions, social responsibility and calls to keep and further develop them.

WHAT ISMADE IN RUSSIA?