Russia's largest family history restoration company International Genealogical Center (MGC) became one of 20 companies participating in the first enrollment in the GoGlobal acceleration program organized jointly by the FRII Accelerator and the Moscow Export Center (MEC). The goal of the program is to help companies with IT products to enter international markets.

"Russian IT teams are known in the international market for their strong technological expertise, but many founders have not yet tried their hand at development in new markets. The teams' results confirmed that our joint program gives a good start for business development abroad and helps to avoid painful mistakes that prevent Russian entrepreneurs from realizing their global ambitions," - Dmitry Kalaev, CEO of FRII Accelerator.

In spring 2020, 364 Moscow companies applied to participate in the first stream of the GoGlobal program, 20 were selected, among which was MGC with its online service for self-study of family history and drawing up a family tree "Family Tree". The main goal of team's participation in GoGlobal was to prepare the product for entering international market, better understand their foreign audience and make first sales.

In 3 months of work, it was possible to achieve remarkable results in the estimation of the foreign market potential, formation of the user product, development of the business model and strategy of development for the next 5 years.

The business model was based on the Uber principle. The marketplace of the Femiri service acts as an aggregator of user-researcher tasks for freelance historians and genealogists, who deduct a commission from each service rendered. In the process of acceleration it was possible to launch the marketplace, learn how to quickly attract the right number of experts to implement the posted tasks, as well as to develop and run HR-bot to assess their qualifications. Moreover, the service of automatic sending of requests to archives and the bot-interviewer (in a test mode for now) are already available for users.

In total, during the acceleration period GoGlobal sent 337 automatic requests to the service site "Family", have registered 1,700 users, including from the U.S., Canada, Germany, Britain, Israel, France and Spain.

The creator of "Family" Artem Maratkanov is confident that his unique service will change the world market of mass genealogy by providing the opportunity to conduct independent research online, while not losing in quality and significantly saving user's money. By 2025 he expects the service to take 4% of the international genealogy market.

MGC

Website: gencentre.ru

"International Genealogical Center" (MGC) was founded in 2009. The main activities of MGC are conducting in-depth complex research family history and genealogy, the creation of genealogy books in a unique author's design and hand binding. Also among the services: design of family trees, heraldry, DNA-genealogy and more.

Now MGC is the largest player in the genealogy market in Russia, the CIS and Eastern Europe. The company's portfolio includes more than 450 completed projects. The annual turnover is about 150 million rubles. The company employs more than 120 full-time staff and works with about 100 big projects annually. The success rate of searches reaches 85-87%, though in the majority of other companies it does not exceed 35%.

Femiri

Website: drevo.famiry.ru

Famiry is an it-service for independent research of family history and drawing up a family tree. It is developed by a team of experts of MGC and the Fund "Family History", launched in the summer of 2020.

The unique service allows to make genealogy accessible to those who do not have special education, experience and the opportunity to visit archives in different regions of the Russian Federation and the CIS.

The service now offers services:

- Automatic requests to archives online. Now you can already make requests to 2000 archives of Russia by filling out a simple form and spending no more than 10-15 minutes for each of them. All answers you receive will be kept in your Personal Cabinet. In the near future, you will be able to connect the archives of other countries.

- Bot-interviewer. Specially designed bot with artificial intelligence will interview family members on the phone or in messenger, and translate the results of conversations into a structured printed document, which will include all the key dates / names / facts. Documents and audio recording of all interviews will be saved in the Personal Office.

- Marketplace for experts. A single marketplace for interaction between customers and researchers (genealogists, historians) who do their own research around the world.

GoGlobal Accelerator Program

GoGlobal is the first export acceleration program for Moscow-based IT companies, organized by the Moscow Export Center in partnership with Accelerator FRII.

The goal of the program is to speed up the entry of Moscow-based companies that develop their own IT products into foreign markets. For 3 months the participants of GoGlobal received the opportunity to consult with industry and international experts on the strategy of entering international markets, building an effective financial model, business processes and marketing system.

For companies that passed the competitive selection process, participation in the GoGlobal acceleration program was paid, however, the Moscow Export Center subsidized all 85% of the cost.

The first stream of the GoGlobal export acceleration program took place from June to September 2020 and was attended by 20 representatives of Moscow businesses.