The Russian design furniture brand BELSI represented by its founder Alexey Sibilev for the first time presented his new project, MY BACK, at the World Business Angels Investment Forum (WBAF), held annually in Istanbul.

The basis of the project was an orthopedic brace chair from the Skeleton collection, created under the BELSI brand. The concept of MY BACK uses an upgraded version of the chair, the distinctive feature of which is the instantaneous customization of the backrest shape to fit a 3D model of any person's spine.

The project is a combination of modern methods of scanning and a set of exercises, which in the future may be aimed at correcting posture and improving human health in general.

The innovative project MY BACK was the graduation work of the company's founder, Alexey Sibilev, who took part in the Skolkovo program - Exporters 2.0. Sibilev has developed the concept of an innovative center for scanning MY BACK, which combined the unique methods and complexes of therapeutic exercises of the Bubnovsky Center, specializing in kinesitherapy and treatment of the musculoskeletal system, and Try.fit with modern technologies of 3D-scanning of feet for trying on shoes.

About WBAF 2020

WBAF is an international organization that aims to facilitate access to finance for businesses, with the ultimate goal of creating more jobs and social equity. The Investment Forum is committed to global collaboration to empower global economic development by creating innovative financial tools for innovators, start-ups, small and medium-sized enterprises.

The Forum engages with leaders in all areas of society, primarily business and politics, to help assess needs and set goals, keeping in mind that the public interest is paramount. WBAF engages a wide range of institutions, both public and private, local and international, commercial and academic, to help shape the global agenda.

WBAF 2020 provides an established platform for executives of private equity funds, asset management institutions, family offices, banks, stock exchanges, science and technology parks, incubation centers, investment promotion agencies, economic development boards, chambers of commerce and industries, municipalities, innovation agents and industry bodies to further develop rich, meaningful global networks.

BELSI designer furniture brand

The BELSI company was founded in 2011 by Alexey and Natalia Sibilev and is currently the leader in the Russian market for the production of multifunctional furniture with a unique design. The company's products number about 11 items, including chairs, tables, cabinets, children's furniture, ironing boards, pots and mirrors.

BELSI actively cooperates with different Russian designers in their projects and attracts beginners, helping them to develop in this area. For example, the original idea for the orthopedic chair Skeleton was developed by students from the furniture department of the Moscow State Academy of Arts named after Stroganov. This project attracted the attention of the brand founders and, after a series of modifications, it was put into mass production.

In addition, the organization owns several patents for the production and release of design furniture - on the built-in ironing board BELSI and wooden rocking chairs for children and adults from the BELSI ZOO collection.

BELSI is a dynamically developing company, both in Russia and abroad. The company participation in different festivals and forums all over the world contributes to the international market expansion. The company's products have repeatedly awarded at exhibitions in the field of furniture design and interior.

At several events, the Brahma Chair won the Art League and National Russian Cabriole awards, as well as Salone Satellite 2017. In 2018, a camel-shaped rocking chair was specially made for Index Dubai. The Dune coffee table was exhibited at the same event. The Kandinsky hanger model from the MyArt collection is the winner of the 2018 International Abstraction Festival in the Interior Design category. The Kokoshnik mirror from the premium BLACK MOON collection was presented at the 2019 Maison&Object exhibition in Paris.

BELSI has participated in exhibitions such as IMM Cologne, Canton Fair Guangzhou, Shanghai Furniture, Gift Show Tokio, Kofurn Seul, and Spielwarenmesse.

In the past 9 years, the company has become firmly established in international market and its products are available in countries such as South Korea, Denmark, Japan, Sweden, Belarus, China, Kazakhstan, New Zealand and Iran.

The company's export turnover is about 9 million rubles a year, and annual revenue is 61 million rubles.